Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the art and combined it with engaging social and digital experiences. With H&M Life, its digital content hub, it has become a premier fashion publisher. It partners with tastemakers like designer Alexander Lange on collections and Man Repeller's Leandra Medine on content. “Social channels aren’t an advertising medium," said Jason Goldberg, vp of strategy at Razorfish. "They use them to provide inspiration to their customers, get closer to them and use them to glean insights toward creating more relevant products in the future." The post Fast and furious: What legacy retailers can learn from H&M appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-22 00:00:00 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 05:42:02 UTC ]
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A 29.2% sales increase in adult trade titles and a 11.8% gain in sales in the children’s/young adult segment led to a 10.3% increase in January industry sales over January 2020 for the 1,359 publishers who report results to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-31 00:00:00 UTC ]
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Launching in April, Little Genius Books is an independent publisher of children’s books that will offer a diverse range of board books, picture books, activity books, nonfiction, novelty books, and more. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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First Book, the nonprofit social enterprise devoted to education equity, has created a suite of resources that provides teachers and families with trusted, accessible information about the Covid-19 vaccine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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In a most unusual year shaped by the pandemic, as educators and their students faced a variety of school-day scenarios that included virtual learning, one thing was constant—the need for engaging lessons tackling STEM and STEAM concepts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 06:49:48 UTC ]
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Before we start: yes, I am fully aware that this looks like a desperate, algorithm-gaming clickbait article but it really isn’t. Well, I hope it isn’t. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 01:49:39 UTC ]
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The legacy of science fiction author Octavia Butler is to be explored at the Barbican's New Suns feminist literary festival this month. Continue reading at The Bookseller
[ The Bookseller | 2021-03-04 07:24:31 UTC ]
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Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:26:00 UTC ]
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Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 15:29:53 UTC ]
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A psychology book by a Nobel Prize-winning author has become a must-read in front offices. It is changing the sport. Continue reading at The New York Times
[ The New York Times | 2021-02-24 12:00:07 UTC ]
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Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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The contest was created by Macmillan Learning "to elevate Black voices in education and in recognition of the fight for social justice inspired by the #BlackLivesMatter movement." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 00:21:11 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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