Fast and furious: What legacy retailers can learn from H&M

Retailers that trade in quickly produced, mass-market clothing have been running circles around iconic legacy brands like American Apparel, Abercrombie & Fitch, J. Crew and the Gap lately. Among the most prolific so-called fast-fashion brands is H&M. The Swedish retailer has mastered the art and combined it with engaging social and digital experiences. With H&M Life, its digital content hub, it has become a premier fashion publisher. It partners with tastemakers like designer Alexander Lange on collections and Man Repeller's Leandra Medine on content. “Social channels aren’t an advertising medium," said Jason Goldberg, vp of strategy at Razorfish. "They use them to provide inspiration to their customers, get closer to them and use them to glean insights toward creating more relevant products in the future." The post Fast and furious: What legacy retailers can learn from H&M appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-22 00:00:00 UTC ]
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