Facebook vs. YouTube: A Look at the NFL's Split Programming Strategy

Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which videos to put where.The social network has demonstrated an ability to drive more video views and in a shorter period of time for some media companies than the Google-owned video service. But Facebook has faced questions about the quality of those views and the longevity of its videos' life spans compared to those uploaded to YouTube.Determining which videos to post and where to post them is a dilemma that everyone -- from publishers to brands to celebrities to sports leagues -- is facing as more people turn off their TVs and tune into their phones. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-08 00:00:00 UTC ]
News tagged with: #video views #content creators #media companies

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How to Stop Facebook From Making Us Pawns in Its Corporate Agenda

Facebook’s most recently published study is not unique. This is a call to action. We should work together to demand that companies promise not to make us involuntary accomplices in corporate activities that compromise other people’s autonomy and trust. Continue reading at Wired

[ Wired | 2014-07-01 00:00:00 UTC ]
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Facebook reveals news feed experiment to control emotions

Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published details


Anger at Facebook's Mood Manipulation Not Likely to Last

A Facebook researcher apologized after conducting an experiment that temporarily influenced what almost 700,000 readers saw on their news feeds, reviving some customers' concerns about privacy issues.The number of positive and negative comments that users saw on their feeds of articles and... Continue reading at Advertising Age

[ Advertising Age | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #national academy


Here Are All the Other Experiments Facebook Plans to Run on You

Facebook and two outside social scientists recently published a scientific paper in which they revealed that they had manipulated users’ news feeds to tweak their emotions. Since then, there has been a growing debate over the ethics and practice of Facebook experimenting on its users, as... Continue reading at Slate

[ Slate | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #katy waldman #press release


Sneaky Facebook Study on Users' Emotions Draws Ire

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some social media users upset today. A controversial research study published by the Proceedings of the National Academy of... Continue reading at AdWeek

[ AdWeek | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #rest assured


Facebook messed with users' emotions--for science!

Facebook has gotten plenty of flack for its privacy practices, but here’s a new way to distrust the social media service: It may be playing with your emotions. As reported by The A.V. Club, in January 2012, Facebook adjusted its newsfeed algorithm for several hundred thousand users to see how... Continue reading at PC World

[ PC World | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional state #national academy #nonverbal cues #body language


Time Incs M Scott Havens: We want to build the next LinkedIn or Facebook

Digital chief on rethinking the rules of journalism, shaking off the magazine group tag, and developing innovationM Scott Havens, senior vice president of digital at newly independent Time Inc is not a man to pussyfoot around journalistic conventions. We have to rethink the old church and state... Continue reading at The Guardian

[ The Guardian | 2014-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #scott havens #sports illustrated


Oculus VR says ZeniMax suit aims to cash in on Facebook acquisition

Oculus VR has accused game publisher ZeniMax Media of attempting to cash in on Facebook’s pending acquisition of the wearable virtual reality technology company.In a court filing challenging ZeniMax’s ownership claims in its virtual reality technology, Oculus also cited mail from a former... Continue reading at PC World

[ PC World | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pending acquisition #district court #northern district #dallas division #non-disclosure agreement #crude prototype


B&N to split off Nook business

Barnes & Noble is to separate its Nook Media and Retail businesses in a bid to increase... Continue reading at The Bookseller

[ The Bookseller | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook business #barnes noble #nook media


Binc Launches Matching Funds Pilot Program

The Book Industry Charitable Foundation is launching a matching grant pilot program that will add to the Foundation’s existing financial assistance programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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NFL Players Inc. and Penguin Team Up for Children’s Books

Penguin Young Readers Group has partnered with NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association, to create a range of books inspired by National Football League athletes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Zoe Sugg's YouTube success wins her two-book deal for novels

Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zoe sugg #youtube videos


British spies are allowed to intercept Google and Facebook traffic, official says

British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
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Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek

[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing partners


#FreeTheNipple campaign leads to breastfeeding nipple-shot ban reversal by Facebook

Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews

[ Betanews | 2014-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy policies #community standards


Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #publisher sites #ad exchange


PayPal's David Marcus Will Lead Mobile Messaging at Facebook

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek

[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firm grip #run ads #financial details


Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant


Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)

Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age

[ Advertising Age | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children younger #appears facebook #collect data


Facebook announces listening feature

Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World

[ BBC World | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #tv shows #status update