Facebook vs. YouTube: A Look at the NFL's Split Programming Strategy

Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which videos to put where.The social network has demonstrated an ability to drive more video views and in a shorter period of time for some media companies than the Google-owned video service. But Facebook has faced questions about the quality of those views and the longevity of its videos' life spans compared to those uploaded to YouTube.Determining which videos to post and where to post them is a dilemma that everyone -- from publishers to brands to celebrities to sports leagues -- is facing as more people turn off their TVs and tune into their phones. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-08 00:00:00 UTC ]
News tagged with: #video views #content creators #media companies

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Princeton UP, Planeta Partner on New Bilingual Publishing Program

Princeton University Press and Editorial Planeta have started a new publishing partnership, simultaneously publishing select titles in English and Spanish. The first title, a history of Puerto Rico by historian Jorrell Meléndez-Badillo, publishes next April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
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YouTube adds VideoAmp to its data clean room

Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age

[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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U.S. Book Show 2023: AALA Program

The Association of American Literary Agents presents a day of in-person educational sessions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Barnes & Noble Revamps Loyalty Program with Premium Membership

The bookseller announced new benefits and discount perks in an effort to "revitalize" its membership ranks and unveiled an alternative free B&N Rewards loyalty program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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Matthew Gray Gubler to Wrap Up Children’s Program at U.S. Book Show

The actor, director, and author-illustrator will give the closing keynote presentation at the U.S. Book Show children’s book program on May 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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London Book Fair and Literacy Trust Open Schools Program

London Book Fair has announced its first schools program, expected to bring 80 students to the floor of the trade show this week at Olympia. The post London Book Fair and Literacy Trust Open Schools Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-17 09:05:27 UTC ]
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Scribner Launches a Poetry Program

A trio of editors has been tapped to work on a list whose inaugural title will be a collection by Airea D. Matthews, slated for May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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In a Swift Decision, Judge Eviscerates Internet Archive’s Scanning and Lending Program

After nearly three years of litigation, federal judge John G. Koeltl ruled that the Internet Archive infringed the copyrights of four plaintiff publishers by scanning print editions of their books and lending them online. The ruling comes just days after a March 20 hearing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-25 04:00:00 UTC ]
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NYU Takes On Yale Publishing Program

The five-day NYU Advanced Publishing Institute course for current mid-to senior-level book professionals will focus on the challenges facing publishers today, how to reach readers in new and effective ways, and the changing climate and culture of the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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At Hearing, Judge Appears Skeptical of Internet Archive’s Scanning and Lending Program

Over the course of the 90-minute hearing, Judge John G. Koeltl appeared unmoved by the IA's fair use claims and unconvinced that the publishers’ market for library e-books was not impacted by the practice known as controlled digital lending. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
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At AWP23, Programs Celebrate Milestones and New Arrivals Get in the Game

Inclusive programming was one of the hallmarks of the Association of Writers and Writing Programs meeting, which ran March 8-11 in Seattle and drew approximately 9,500 people. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-13 04:00:00 UTC ]
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In Germany, Frankfurter Buchmesse Opens Fellowship and Grant Programs

Four key fellowship opportunities have opened to applications for international publishing professionals from various parts of the world. The post In Germany, Frankfurter Buchmesse Opens Fellowship and Grant Programs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-10 19:27:11 UTC ]
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Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
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Rights Edition: Bologna Book Plus’ Rights Programming

Several parts of the 2023 Bologna Book Plus programming touch directly on international translation and publication book rights. The post Rights Edition: Bologna Book Plus’ Rights Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-10 10:52:17 UTC ]
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