Facebook vs. YouTube: A Look at the NFL's Split Programming Strategy

Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which videos to put where.The social network has demonstrated an ability to drive more video views and in a shorter period of time for some media companies than the Google-owned video service. But Facebook has faced questions about the quality of those views and the longevity of its videos' life spans compared to those uploaded to YouTube.Determining which videos to post and where to post them is a dilemma that everyone -- from publishers to brands to celebrities to sports leagues -- is facing as more people turn off their TVs and tune into their phones. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-08 00:00:00 UTC ]
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‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening

The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
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Here are the first selected titles for the National Book Foundation’s Science + Literature Program.

Today, the National Book Foundation announced its inaugural selected titles for its new Science + Literature program. Supported by a three-year $525,000 grant from the Alfred P. Sloan Foundation, the program recognizes three books each year and aims to foster an engaged understanding of science... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-09 16:51:29 UTC ]
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Based in Spain, Desperate Literature Opens Its 2022 Prize Program

The 2022 edition of the Madrid-based Desperate Literature Prize for Short Fiction offers a long-form manuscript consultation and more. The post Based in Spain, Desperate Literature Opens Its 2022 Prize Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-26 14:38:51 UTC ]
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YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners


Mosse launches YouTube channel and book club

Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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Springer Nature at Frankfurt: Physical Stand, Digital Programming

Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
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Headline promotes Yule and Packer as non-fiction strategy expands

Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 02:18:24 UTC ]
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The Morning After: Facebook's October 4th outage, explained

We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget

[ Engadget | 2021-10-06 11:15:08 UTC ]
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Farshore adopts 'total audio' strategy

Farshore has adopted a "total audio" strategy which will see the imprint publish an audiobook for every narrative book published in print.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 22:40:19 UTC ]
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Pavilion to publish first cookbook by chef and YouTuber Big Has

Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Simon & Schuster Takes a New Recruiting Program Online

Simon & Schuster's Publishing Prologue program, which launched this summer, is aimed at reaching and recruiting young people interested in publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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NASA's NIAC Program Gives a Sneak Peek at the Future of Space Travel

As the agency develops plans for exploring the moon and Mars, it's seeking cutting-edge research that could turn science fiction into reality. Continue reading at Wired

[ Wired | 2021-09-22 21:04:50 UTC ]
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Xi is leading China’s aggressive new strategy, but he didn’t invent it

White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 12:00:00 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Frankfurter Buchmesse Outlines Trade Programming for October’s Events

The 73rd edition of Frankfurt Book Fair will include viewing on the Agora of streamed events from Frankfurt Studio. The post Frankfurter Buchmesse Outlines Trade Programming for October’s Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-01 10:09:15 UTC ]
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EA dips back into college football with Campus Legends event in Madden NFL 22

Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget

[ Engadget | 2021-08-31 17:25:25 UTC ]
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Macmillan Learning Launches Employee-Created Program to Recruit Diverse Talent

A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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New Scottish library strategy aims to put them at heart of pandemic recovery

A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 05:25:24 UTC ]
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