‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit

From Facebook to Go90 to Nielsen, video publishers have a lot on their minds. The post ‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-11-06 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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News Corp launches Amplify educational unit, with help from AT&T (video)

In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget

[ Engadget | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent scandals #educational division #developing products #high school #trial run #internal investigation


VIDEO: How interactive books are made

David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World

[ BBC World | 2012-07-06 00:00:00 UTC ]
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Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app


ABC Interactive to Conduct Audit of Adobe Digital Publishing Suite Metrics

ARLINGTON HEIGHTS, Ill. (May 15, 2012) – ABC Interactive announced it is working with Adobe to audit metrics provided by Adobe’s Digital Publishing Suite, an industry-leading set of hosted services and viewer technologies that ena ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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comScore Launches Smartphone Metrics Service

Digital analytics provider comScore has extended its media measurement services to the smartphone with the launch of Mobile Metrix 2.0. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-09 00:00:00 UTC ]
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Pottermore gives users a sneak peek (+ video)

A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
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MPA Maps Out Voluntary Metric Guidelines for Tablet Editions

MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #conde nast #hearst magazines


Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate director #web traffic #sit back


A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest figures #audit bureau #digital era


The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled garden #british newspaper


VIDEO: International festival of comic books

Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News

[ BBC News | 2012-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international festival #comic books #french city


VIDEO: Amazon expects low growth for late 2011

Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News

[ BBC News | 2012-01-31 00:00:00 UTC ]
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Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public figures #web sites


VIDEO: Kerouac's 'lost' book published

American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News

[ BBC News | 2011-11-25 00:00:00 UTC ]
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Facebook 'Idiot's Guide' Inadvertently Makes Case for E-Books

Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World

[ PC World | 2011-11-14 00:00:00 UTC ]
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VIDEO: Terry Jones on online publishing

A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News

[ BBC News | 2011-11-04 00:00:00 UTC ]
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AOP Summit 2011: Publishers must show courage of conviction

The opportunity to put a value on content and services should be harnessed and not feared by publishers, a panel at the AOP Digital Publishing Summit 2011 has argued. Continue reading at Media Week

[ Media Week | 2011-10-14 00:00:00 UTC ]
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How Publishers Are Reacting to Facebook’s New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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