Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being reduced to a degree in favor of non-business content. While the ramifications are unclear, it has publishers everywhere wondering if one of their key traffic drivers may soon send fewer users to their sites. "It feels like they are trying to brace publishers for a decline," said Jason Kint, CEO of Digital Content Next (formerly Online Publishers Association), which includes 65 notable members like Conde Nast, The New York Times, ESPN and USA Today. "But like with any of these announcements, it's kind of a black box, so we don't really know. We'll watch it play out over time." John Donahue is co-founder of White Lightning + Judge's Son, which helps various publishers maximize their buzzier stories with paid media and other tactics. Donahue said Facebook reach stats and link clickthroughs on the platform were down for some of his clients almost immediately after the changes went into effect today. Though, like Kint, he cautioned against over-reacting to the tweaks. "The most irresponsible response is to freak out and assume the worst," Donahue said. "The prudent response is to ensure we wait a week or two to allow user acceptance and adoption of the new news feed [information... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-22 00:00:00 UTC ]
News tagged with:
#menlo park
#start paying
#elite daily
News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#scott morrison
#australian content
#rupert murdoch
Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#publishers break
#sponsored content
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#ad tech
Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#book publishers
#russian market
A conservative publisher’s rejected ad for a historical novel led to complaints of cancel culture. Here’s what really happened. Continue reading at The Washington Post
[ The Washington Post | 2021-03-04 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cancel culture
#conservative publisher
Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
More news stories like this | All news stories tagged with:
#canadian publisher
While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#major boost
The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#retail partners
Actress and author Emma Kennedy will interview Clare Balding, Mel Giedroyc and Katy Brand for upcoming episodes of her Facebook Live Bookclub. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 17:03:29 UTC ]
More news stories like this |
Australia's largest online book retailer Booktopia has had its Facebook page's contents erased following a row between the country's government and the social media giant. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 21:21:39 UTC ]
More news stories like this | All news stories tagged with:
#online book
Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
More news stories like this | All news stories tagged with:
#uk publishing
The Minnesota senator is tackling antitrust issues with a new law and a new book: “We’ve got to look at everything when it comes to putting rules in for tech.” Antitrust may become Senator Amy Klobuchar’s signature issue, and if things go right, the pinnacle achievement of her years in Congress.... Continue reading at Fast Company
[ Fast Company | 2021-02-05 00:00:32 UTC ]
More news stories like this |
Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#web development
#data analysis
#macmillan publishers
#marketing strategy
A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#antitrust suit
In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | All news stories tagged with:
#bloomsbury
#annual revenue
#trading update
#market expectation
Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#connected device
#test-and-learn culture
#general manager
#kroger vp
#implement ap
#analytic partners
#kroger partnered
#real time
#global pandemic
#business disruptions
#kroger leverages
#watch live
#analytics helps
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#—including access
#@adage
#corporate subscriptions
#subscribers make
#newsletters galore
#cmo strategy
#industry news
#staying safe
#business models
Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#books sold
#5% increase
#2% rise
Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age
[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#connected device
#test-and-learn culture
#general manager
#kroger vp
#implement ap
#analytic partners
#kroger partnered
#real time
#global pandemic
#business disruptions
#live broadcast
#kroger leverages
#watch live
#analytics helps
The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | All news stories tagged with:
#digital media