Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being reduced to a degree in favor of non-business content. While the ramifications are unclear, it has publishers everywhere wondering if one of their key traffic drivers may soon send fewer users to their sites. "It feels like they are trying to brace publishers for a decline," said Jason Kint, CEO of Digital Content Next (formerly Online Publishers Association), which includes 65 notable members like Conde Nast, The New York Times, ESPN and USA Today. "But like with any of these announcements, it's kind of a black box, so we don't really know. We'll watch it play out over time." John Donahue is co-founder of White Lightning + Judge's Son, which helps various publishers maximize their buzzier stories with paid media and other tactics. Donahue said Facebook reach stats and link clickthroughs on the platform were down for some of his clients almost immediately after the changes went into effect today. Though, like Kint, he cautioned against over-reacting to the tweaks. "The most irresponsible response is to freak out and assume the worst," Donahue said. "The prudent response is to ensure we wait a week or two to allow user acceptance and adoption of the new news feed [information... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-22 00:00:00 UTC ]
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Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

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[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Faith Publishers Aim for Men’s Market

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[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Conservatives don’t want anti-Biden books. Should liberals be concerned?

Every time a Democratic president is in office, conservative publishing houses rush to capitalize on the opportunity, publishing political screeds against the president in the hopes of a best-seller. It’s a rule of thumb at this point—at least, until this year. According to The Atlantic,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-06-04 17:03:56 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

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[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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WhatsApp: Facebook-owned app goes to court over India privacy rules

WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World

[ BBC World | 2021-05-26 10:59:05 UTC ]
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Let’s face it, we all have the capacity to be mean. ‘Spite’ explores why that’s not necessarily a bad thing.

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[ The Washington Post | 2021-04-28 12:00:00 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

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[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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World Book Day: A Rights Roundup From Five Markets

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[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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Hamnet heads back to top spot as print market jumps by a third

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[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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PRH US realigns international sales and marketing teams

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[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

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[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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For the Sackler family, a dynasty built on medicine, marketing and pain

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[ The Washington Post | 2021-04-08 14:00:00 UTC ]
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German booksellers concerned by UK import delays

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[ The Bookseller | 2021-03-31 15:59:15 UTC ]
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The Sentinel stands guard in top spot as market jumps 8%

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[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

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[ The New York Times | 2021-03-16 18:21:40 UTC ]
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