Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now. TV networks and digital publishers often use third-party ad technology like Comcast's Freewheel and Google Ad Manager to manage and deliver their inventory; Disney recently adopted Google technology as the backbone of the delivery system for its internet ads.Facebook's efforts to integrate with those third-parties, including a rival like Google, are an indication that it wants to be more responsive to the needs of media partners. Also, Watch needs a jumpstart; even Facebook has acknowledged that the 18-month-old service has failed to catch fire as quickly as hoped. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
News tagged with:
#ad technology
#technology executives
#select group
#media companies
#tv network
#digital publishers
New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising spend
#steepest drop
#market share
On the one-year anniversary of the service, digital comics locus ComiXology says it now offers more than 1,000 titles through its self-publishing platform Submit. Continue reading at Wired
[ Wired | 2014-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#one-year anniversary
Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mixed results
#business insider
#vox media
SXSW Interactive (March 7-11), the annual tech festival, opens today in Austin, Tex. and expect to see a wide range of publishers and publishing-related events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers head
#opens today
#wide range
#publishing-related events
There has been a mixed responses from children's publishers to a campaign encouraging them to... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers respond
#campaign encouraging
Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
#chicago tribune
#non-executive role
#newspapers including
Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#entertainment company
#marketing arm
#newspapers including
Katie Bond is to take voluntary redundancy at Bloomsbury following a restructure of the company... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#katie bond
#voluntary redundancy
This month's starred reviews of self-published books from BlueInk Review honor two works of fiction: a dystopian saga and a thriller set in Australia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#self-published books
#blueink review
#starred reviews
#thriller set
News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news websites
#online publishers
#digital growth
Be focused, passionate, careful and imaginative, and don't compromise, Canongate m.d. and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-04 00:00:00 UTC ]
More news stories like this |
George Lossius, one of the most visible advocates in urging publishers to embrace technology, will step down as chief executive of Publishing Technology plc “in the near future.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
#george lossius
#urging publishers
#embrace technology
Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
More news stories like this |
A legal battle is being fought over the will of the late newspaper publisher, Deirdre Romanes, that could affect the future of the titles she loved. Romanes, who was chief executive of the Dunfermline Press group, died in 2010 with an estate estimated, according to HoldTheFrontPage, at £4.6m.In... Continue reading at The Guardian
[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greenock telegraph
#trinity mirror
#reading chronicle
The panel centered on broadening audiences for independent literature while working under budgeting constraints in an oversaturated market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
More news stories like this |
The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publisher
#executive officers
Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller
[ The Bookseller | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nosy crow
Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published audiobooks
#royalty rates
In this speech, German author Christoph Hein examines the importance of literature and honors Metropolitan Books' publisher Sara Bershtel for her work in bringing German literature to the USA. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
More news stories like this |
She will address representatives from the over 400 member organizations of the trade association on March 19 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hillary clinton
#trade association