Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now. TV networks and digital publishers often use third-party ad technology like Comcast's Freewheel and Google Ad Manager to manage and deliver their inventory; Disney recently adopted Google technology as the backbone of the delivery system for its internet ads.Facebook's efforts to integrate with those third-parties, including a rival like Google, are an indication that it wants to be more responsive to the needs of media partners. Also, Watch needs a jumpstart; even Facebook has acknowledged that the 18-month-old service has failed to catch fire as quickly as hoped. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
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"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
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The Quarto Group has rebranded its publishing divisions, and announced what c.e.o. Marcus Leaver... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
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Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
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Toronto's ECW press launches new short non-fiction series of pop classics with titles "It Doesn't Suck" and "Raise Some Shell." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian
[ The Guardian | 2014-02-22 00:00:00 UTC ]
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WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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Hodder & Stoughton imprint Yellow Kite is to publish blogger Ella Woodward’s cookbook... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
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If the announcement of Facebook paying $19 billion in cash and stock for WhatsApp surprised you then maybe you’d forgotten this prediction I published on January 8th: #6 -- Facebook transforms itself (or tries to) with a huge acquisition. I wrote long ago that we’d never see Facebook in the Dow... Continue reading at Betanews
[ Betanews | 2014-02-21 00:00:00 UTC ]
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A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
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Since Valve released the first stable version of Steam for Linux a year ago, the number of Linux-supported games has grown more than fivefold.Valve's digital game distribution service now hosts 333 games for Linux, compared to 60 games last February. (Strangely, Steam's store page claims that... Continue reading at PC World
[ PC World | 2014-02-20 00:00:00 UTC ]
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Tezuka Productions and Digital Manga, Inc. have announced a deal to translate and digitally publish hundreds of volumes of manga by revered manga and anime creator Osamu Tezuka. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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The dividend figure, which is not final, appears in a document related to Tribune's purchase in December of a group of TV stations. In spinning off its publishing business, Tribune Co. will pick up a dividend that could be about $325 million from the new public company, which would consist of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-02-19 00:00:00 UTC ]
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Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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