Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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A breakdown of which publishers share traffic data with their own writers -- and which don't.The post Why top digital publishers are betting on data dashboards for reporters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-24 00:00:00 UTC ]
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We can't say we know all that many people who routinely digest articles posted through Medium's social publishing platform. However, the readership is bound to go up now that the service has released an iPhone app. The mobile client is more of a... Continue reading at Engadget
[ Engadget | 2014-03-21 00:00:00 UTC ]
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This week in children's apps, we usher in spring with new apps featuring familiar faces – Little Critter and Dr. Seuss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
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A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access... Continue reading at Fast Company
[ Fast Company | 2014-03-17 00:00:00 UTC ]
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In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget
[ Engadget | 2014-03-14 00:00:00 UTC ]
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Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
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This week in children's apps, we feature two new Berenstain Bears apps, a noisy Little Critter app, and another app that takes users on a prehistoric adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Cupcake Digital, a developer of enhanced ebook apps sold through the major app distributors, has purchased zuuka, developer of the iStorytime library app featuring narrated children’s storybooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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In Dickens's day, serialized novels were all the rage. Rooster aims to revive that trend, making it easier than ever to find good books (and the time to read them).In the age of abbrevs., sitting down to read a novel can feel like gearing up for a marathon, no matter how much you love books. The... Continue reading at Fast Company
[ Fast Company | 2014-03-11 00:00:00 UTC ]
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ShiftyLook, a portal launched by videogame giant Namco/Bandai in early 2013 to revive old gaming properties as webcomics, is being shuttered. The ShiftyLook site will shut down completely on September 20, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Plympton/DailyLit, a digital reading venture focused on serialized content, is launching Rooster, a reading app that picks books for its users to read and delivers them in installments to mobile devices for $4.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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Tech is returning dividends to publishing, with Valobox's 'Gift an Ebook' program and Bookseer's advanced social media data mining and price analytics. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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