Facebook's LiveRail Exits the Ad Server Business

Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which video ads to serve on their desktop sites. But that ad-server work was never a big business for LiveRail and detracted from its primary focus post-acquisition on automating the sale of publishers' in-app mobile video and native display ads."LiveRail's ad server business is tiny. You're talking well under a hundred -- you're talking tens of clients on it," said David Jakubowski, Facebook's head of ad tech. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-07 00:00:00 UTC ]

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'Interrogate the Data': CMOs Are Sick of Digital Ad Hype

Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age

[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday

[ Digiday | 2016-09-28 00:00:00 UTC ]
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Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
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Facebook delivers new ways for publishers make money (and get readers) from Instant Articles

Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
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Yahoo is pulling back on its Outbrain/Taboola competitor

Content recommendation has become a big business, but it's showing signs of its limitations. Yahoo, facing an uncertain future as a company, shut down its 2-year-old Yahoo Recommends service to publishers. It follows the shuttering of IAC's nRelate as a standalone service to publishers. Two of... Continue reading at Digiday

[ Digiday | 2016-02-23 00:00:00 UTC ]
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Gawker’s Nick Denton: Facebook dominance is better than ‘convoluted’ ad tech

Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday

[ Digiday | 2016-01-28 00:00:00 UTC ]
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Marketers, It's Time to Rebalance Your Media Scale

We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age

[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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Facebook's LiveRail Exits the Ad Server Business

Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age

[ Advertising Age | 2016-01-07 00:00:00 UTC ]
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Winners and losers: publishers pick the 2015 books they loved, missed and envied

Which books did well, which were left on the shelves, and which made editors green with envy?Visit bookshop.theguardian.com to browse all these books or call 0330 333 6846. 20p from every book you buy until Christmas will be donated to our Charity Appeal.The book that made my year: In a year... Continue reading at The Guardian

[ The Guardian | 2015-12-18 00:00:00 UTC ]
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‘They’re telling us how the Web should work': The publisher view of Google’s AMP

While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
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Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Facebook Video Ads 'Significantly' Better Than YouTube's: Report

While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Inside the Hidden Costs of Programmatic

Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age

[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Decluttering Your Life Is Not Just A Trend—It's Big Business

In a world obsessed with tidying, professional organizers like Marie Kondo are a rising commercial force.In a restaurant where the ceiling is a work of art and the books on the shelf are arranged by color, eBay is holding a promotional event for its new service, eBay Valet. On the tables—around... Continue reading at Fast Company

[ Fast Company | 2015-09-02 00:00:00 UTC ]
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New Breed of Digital Publishers Just Say No to Ad Tech

Today’s new breed of digital publishers is just not that into ad tech.     Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
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New Facebook video controls let you be sexist, ageist or secretive

Videos on Facebook are big business. As well as drugged up post-dentist footage, there is also huge advertising potential. Now Facebook has announced a new set of options for video publishers -- including the ability to limit who is able to see videos based on their age and gender. A social... Continue reading at Betanews

[ Betanews | 2015-07-22 00:00:00 UTC ]
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At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Facebook wants more 'high quality' videos it can slap ads on

Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget

[ Engadget | 2015-03-25 00:00:00 UTC ]
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Gift Books Are Big Business for Christian Publishers

A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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