Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which video ads to serve on their desktop sites. But that ad-server work was never a big business for LiveRail and detracted from its primary focus post-acquisition on automating the sale of publishers' in-app mobile video and native display ads."LiveRail's ad server business is tiny. You're talking well under a hundred -- you're talking tens of clients on it," said David Jakubowski, Facebook's head of ad tech. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this
For a small monthly fee, consumers are used to getting unlimited access to all types of content: movies, TV shows, music, news, video games. Could that same model soon become popular in the world of publishing? Given the success of Netflix in video and Spotify in music, it's inevitable that... Continue reading at Fast Company
[ Fast Company | 2013-10-01 00:00:00 UTC ]
More news stories like this
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this
The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this
Written By: Philip Jones Publication Date: Wed, 12/10/2011 - 13:41 English-language ebooks in non-traditional markets have become big business but publishers need to throw off the shackles of established business models to fully exploit the global marketplace. These were the messages greeting... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this
Written By: Katie Allen Publication Date: Thu, 06/10/2011 - 15:25 Oneworld has bought a book by a Private Eye journalist that uncovers how Britain has become a tax haven. Commissioning editor Mike Harpley bought UK and Commonwealth rights to Duty Free: How Britains Become a Tax Haven for Big... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this