Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work.  But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

Other Publishing stories related to: 'Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players'


Facebook bans Israeli company it says aims to disrupt elections

Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC

[ CBC | 2019-05-16 19:23:51 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #accounts engaged #spreading disinformation


MSN Messenger 2019 Edition is the messaging app you didn't know you needed

These days, if you want to chat with friends and family you probably do so through one of the many mobile messaging choices -- such as WhatsApp, Facebook Messenger, or Snapchat. Before mobile communications really took off, Microsoft’s cross-platform MSN Messenger (later rebranded Windows Live... Continue reading at Betanews

[ Betanews | 2019-05-16 19:05:22 UTC ]
More news stories like this | News stories tagged with: #messaging app #facebook messenger


Facebook buys land in New Mexico but doesn’t say what it’s for

Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #mexico footprint #data center #los lunas


Facebook buys land in New Mexico but doesn’t say what it’s for

Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #mexico footprint #data center #los lunas


Pitch deck: How Facebook is courting new agency partners

Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training. The post Pitch deck: How Facebook is courting new agency partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 04:01:00 UTC ]
More news stories like this | News stories tagged with: #agency partners #technical support


Four out of five people expect Facebook to have another data privacy issue this year

People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews

[ Betanews | 2019-05-15 14:28:45 UTC ]
More news stories like this | News stories tagged with: #large organizations #recent scandals


Apple Pay can be used for iTunes, App Store and Apple Book purchases

You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget

[ Engadget | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #make purchases #apple books #apple music


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Facebook says it needs more regulation, not a breakup

Facebook wasn't content offering a brief statement rejecting co-founder Chris Hughes' call to break up the social network. Global Affairs and Communications VP Nick Clegg has published an opinion piece in the New York Times criticizing Hughes' argum... Continue reading at Engadget

[ Engadget | 2019-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global affairs #opinion piece


Breaking Up Facebook Isn’t Enough

The Facebook co-founder Chris Hughes calls the company’s influence staggering and dangerous. But his solutions are incomplete and unsatisfying. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 20:14:19 UTC ]
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How I Tried to Defy the Facebook Algorithm

The social network is predictable and dreary. My quest to make it random and fun. Continue reading at The Atlantic

[ The Atlantic | 2019-05-09 17:00:00 UTC ]
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Barack Obama's Memoir Won't Be Released Until At Least 2020

It sets up the possibility that the former president's highly anticipated book will come out during the 2020 campaign. Continue reading at The Huffington Post

[ The Huffington Post | 2019-05-08 11:31:20 UTC ]
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Digiday Research: European publishers still look to Facebook and Instagram to grow abroad

Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #grow abroad


What Facebook Could Have Been

A shareable online diary was an obvious idea in the early 2000s. What if a college student’s version hadn’t won out? Continue reading at The Atlantic

[ The Atlantic | 2019-05-07 14:00:26 UTC ]
More news stories like this | News stories tagged with: #early 2000s #college student


Facebook bans Alex Jones and other controversial figures for hate speech

In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
More news stories like this | News stories tagged with: #controversial figures #hate speech #latest sign #amplify voices #citing violations


Facebook bans Alex Jones and other controversial figures for hate speech

In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
More news stories like this | News stories tagged with: #controversial figures #hate speech #latest sign #amplify voices #citing violations


How Facebook is designing for an incoming avalanche of dead users

A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company

[ Fast Company | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative estimate #study finds #study published


Instagram and Facebook Ban Far-Right Extremists

Alex Jones, Infowars, Milo Yiannopoulos, Paul Joseph Watson, Laura Loomer, Paul Nehlen, and Louis Farrakhan have all been removed from the platforms. Continue reading at The Atlantic

[ The Atlantic | 2019-05-02 18:01:07 UTC ]
More news stories like this | News stories tagged with: #alex jones #milo yiannopoulos #louis farrakhan


Norwegian reading app to launch in the UK

Poio, an app created to help children learn to read, is launching in the UK in June. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app created #children learn