Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work. But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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Alarming Lessons From Facebook’s Push to Stop Fake News in India

The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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Facebook and Google Pressured EU Experts to Soften Fake News Regulations, Say Insiders

Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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If anyone can give us a real Facebook alternative, it’s Apple

You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company

[ Fast Company | 2019-05-21 09:00:08 UTC ]
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Instagram: Facebook probes breach of millions of influencer accounts

An Indian company had stored the data of 49 million Instagram users in an unguarded online database. Continue reading at BBC News

[ BBC News | 2019-05-21 07:38:44 UTC ]
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Some Facebook users can’t turn off face recognition, study suggests (updated)

Consumer Reports filed a complaint with the Federal Trade Commission after finding that 8 out of 31 test accounts lacked the ability to turn off facial recognition. Updated 5/20 7:30 p.m. PST with Facebook comment.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-05-20 18:15:48 UTC ]
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Facebook’s robotic arms and legs are learning faster than ever

Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
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Facebook’s robotic arms and legs are learning faster than ever

Facebook Research is developing touchy-feely curious robots

As a social media platform with global reach, Facebook leans extensively on its artificial intelligence and machine-learning systems to keep the site online and harmful content off it (at least, some of the time). Following its announcement at the st... Continue reading at Engadget

[ Engadget | 2019-05-20 10:30:00 UTC ]
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Inside Facebook's New Robotics Lab, Where AI and Machines Friend One Another

The social network has a plan to merge the worlds of artificial intelligence and real-world machines, so that both may grow more powerful. Continue reading at Wired

[ Wired | 2019-05-20 10:30:00 UTC ]
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'We don't understand the impacts': Former Facebook exec calls for more government scrutiny

The tech giant's former NZ and Aus boss calls for more examination following the surprise election win in Australia. Continue reading at Stuff

[ Stuff | 2019-05-19 21:15:47 UTC ]
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What can you do when you've been shamed on Facebook?

Dozens say they are victims of an anonymously run community Facebook page. What can they do? Continue reading at Stuff

[ Stuff | 2019-05-17 23:43:50 UTC ]
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The Groups Bringing Forum Culture to Facebook

Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically. Continue reading at The Atlantic

[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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Facebook’s A.I. Whiz Now Faces the Task of Cleaning It Up. Sometimes That Brings Him to Tears.

Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times

[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook’s A.I. Whiz Now Faces the Task of Cleaning It Up. Sometimes That Brings Him to Tears.

[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
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Facebook bans Israeli company, saying it worked to disrupt elections

Facebook bans Israeli company it says aims to disrupt elections

Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC

[ CBC | 2019-05-16 19:23:51 UTC ]
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MSN Messenger 2019 Edition is the messaging app you didn't know you needed

These days, if you want to chat with friends and family you probably do so through one of the many mobile messaging choices -- such as WhatsApp, Facebook Messenger, or Snapchat. Before mobile communications really took off, Microsoft’s cross-platform MSN Messenger (later rebranded Windows Live... Continue reading at Betanews

[ Betanews | 2019-05-16 19:05:22 UTC ]
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Facebook buys land in New Mexico but doesn’t say what it’s for

Facebook has more than doubled its New Mexico footprint with the purchase of more than 400 acres near its new data center. The Albuquerque Journal reports the social media giant confirmed this week that it purchased the land in March, adding to the 300 acres in Los Lunas, N.M., it already... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 13:00:00 UTC ]
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