Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work.  But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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How to use L.A. Library apps to read for free

Angelica Gonzalez used to read about a book a year. Then she discovered the Libby app, which allows anyone with a Los Angeles Public Library card to borrow e-books, audiobooks and other electronic media — for free. Now Gonzalez regularly checks out titles and transfers them to her Kindle.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-12 10:00:00 UTC ]
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Facebook will launch new Portal models this fall

Facebook has apparently been busy designing new variants of its Portal video chatting devices. According to the company's Vice President of AR/VR, Andrew "Boz" Bosworth, Facebook plans to unveil new Portal models this fall. Bosworth has made the anno... Continue reading at Engadget

[ Engadget | 2019-06-11 05:27:00 UTC ]
More news stories like this | News stories tagged with: #facebook plans #vice president


Facebook Is Taking Steps to Safeguard Canada’s Oct. 21 Federal Election

Facebook is bringing its political advertising tools and rules to Canada in advance of that country's federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads,... Continue reading at AdWeek

[ AdWeek | 2019-06-10 21:00:28 UTC ]
More news stories like this | News stories tagged with: #run ads #taking steps #social issues


The Groups Where Thousands of Facebook Users Ask for Money

Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic

[ The Atlantic | 2019-06-10 12:36:21 UTC ]
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Ecuadorian President blocks extradition of alleged Facebook fraudster

A New York man who fled to Ecuador after allegedly trying to defraud Mark Zuckerberg will not be extradited to the US, Reuters reports. Continue reading at Engadget

[ Engadget | 2019-06-10 12:05:00 UTC ]
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Natural News calls tech CEOs “lawless evil war criminals” after vanishing from Facebook

More de-platforming? The great de-platforming of 2019 continues.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-10 08:25:29 UTC ]
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Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #running ads


Campaigners may win fight to 'free the nipple' on Facebook

Social network agrees to meet activists to consider 'going back to drawing board' on its nudity policy. Continue reading at Stuff

[ Stuff | 2019-06-10 07:31:57 UTC ]
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More Trouble for Huawei: No More Facebook on New Phones

Facebook reportedly bans Huawei from installing its apps, including Instagram and WhatsApp, on new phones. Continue reading at Wired

[ Wired | 2019-06-07 19:07:09 UTC ]
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Facebook Wants D.C. Appellate Court to Toss Suit Over Cambridge Analytica

Facebook is urging a judge in Washington, D.C. to halt proceedings in a lawsuit brought by the attorney general Karl Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 15:14:55 UTC ]
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Bring Back the Golden Age of Broadcast Regulation. Especially for YouTube and Facebook.

They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate

[ Slate | 2019-06-07 01:34:58 UTC ]
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Facebook has known since 2018 it was being used to incite hate

Facebook knew as early as 2018 that its platform was being used to incite division and violence, a company official told MPs in Ottawa on Thursday. Continue reading at CBC

[ CBC | 2019-06-06 12:45:00 UTC ]
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Facebook shareholder revolt gets bloody: Powerless investors vote overwhelmingly to oust Mark Zuckerberg as chairman

Independent Facebook investors voted overwhelmingly to fire Mark Zuckerberg as chairman and scrap the firm’s share structure. Continue reading at Stuff

[ Stuff | 2019-06-04 21:05:33 UTC ]
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Facebook and Twitter are growing into the mainstream

The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian

[ The Guardian | 2019-06-02 13:00:38 UTC ]
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Recommended Reading: Blame the apps for iPhone privacy woes

iPhone privacy is broken... and apps are to blame Joanna Stern, The Wall Street Journal Thanks in part to Facebook's privacy blunders, concern over personal data security is growing. And we continue to find things gobbling up our info that we didn... Continue reading at Engadget

[ Engadget | 2019-06-01 16:30:00 UTC ]
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D.C. case against Facebook over Cambridge Analytica will proceed

Early Friday, a judge sided with Facebook shareholders who demanded the company hand over emails and records related to its handling of the Cambridge Analytica scandal. Later in the day, the company was denied again in court, as Reuters reports that... Continue reading at Engadget

[ Engadget | 2019-06-01 07:32:00 UTC ]
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Irish Supreme Court Rejects Facebook Bid to Block ECJ Data Case

The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Are Facebook Stories Ads Beginning to Catch On With Brands?

Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek

[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Judge demands Facebook hand over data privacy records

Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget

[ Engadget | 2019-05-31 19:12:00 UTC ]
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Facebook is financing a massive solar farm in Texas

Facebook is investing heavily in a massive solar farm in Texas as it rumbles towards its goal of running entirely on renewable energy by the end of next year. Renewables company Longroad Energy has started building the Prospero Solar project in Andre... Continue reading at Engadget

[ Engadget | 2019-05-31 15:47:00 UTC ]
More news stories like this | News stories tagged with: #investing heavily