Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two round trip tickets to a destination of their choice. And according to a Fortune article this week, they may soon be able to buy their tickets via the mobile app. What's more, the magazine's report suggests that Facebook Messenger will eventually allow all kinds of purchases, including when shoppers are walking around inside department stores. No other specifics are available in terms of how such functionalities could work.  But, Facebook Messenger, with 800 million monthly users, appears to be evolving into much more than just a complementary feature to Facebook's flagship social media platform. So we asked marketers if they believe people will actually buy items within a chat app. "If people can easily find and purchase products through Messenger that provide less friction than say, Amazon, they'll do it," said Susan Marshall, founder of marketing software company Torchlite. "The problem really is inertia. Most people already have a solution in place that works for them, so Facebook will have to make it more enticing than what most shoppers already have in place for it to really take off." Joseph Anthony, CEO of millennial marketing agency Hero Group, agreed that it will take... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
News tagged with: #messaging app #marketing world #managing partner

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Facebook says settling FTC investigation could cost up to $5 billion

Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #privacy practices


7 novels coming out in May that you won't want to miss

April is a great month for reading — nothing beats settling in with a good book and getting so lost in a novel that you temporarily forget about how much you owe in taxes. May's even better, though. With the the seemingly endless super bloom still speckling California’s hillsides with color, it's... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good book


Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.

I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core business #future depends


Facebook uploaded email contacts of 1.5m users without consent

Company says it has stopped using password verification feature that collected data Facebook has admitted to “unintentionally” uploading the address books of 1.5 million users without consent, and says it will delete the collected data and notify those affected.The discovery follows criticism of... Continue reading at The Guardian

[ The Guardian | 2019-04-18 00:00:00 UTC ]
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It probably won’t be long before Team Gizmodo savages its new owner

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. A few comments about comments: In a letter sent out to Wall Street Journal... Continue reading at Advertising Age

[ Advertising Age | 2019-04-10 00:00:00 UTC ]
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5 debut novelists you won’t want to miss at the L.A. Times Festival of Books

Every year, the Los Angeles Times Festival of Books brings some of the world's most acclaimed authors, artists and performers together for one unforgettable weekend. It's a chance for book-loving Angelenos to see, in the flesh, the writers who have educated and entertained them. This year's... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times festival #books brings #acclaimed authors


Dozens of cybercriminal groups used Facebook to set up shop

Facebook Inc. housed dozens of cybercriminal groups that set up shop on the platform as online marketplaces to sell a variety of illegal services, such as stolen credit card information, account theft and spamming tools, a team of researchers found. Cisco Systems Inc.’s Talos security unit... Continue reading at Advertising Age

[ Advertising Age | 2019-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cisco systems #investing heavily


Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #broad audience


How to finally bring Facebook to account | Letters

We must redefine Facebook as a publisher and not a platform so it bears responsibility for its content, says Pam Rudd. Tobacco was once ubiquitous yet many managed to quit, says Bob Walsh. We must view social media the same wayI do not believe we need to rewrite most of our regulation to... Continue reading at The Guardian

[ The Guardian | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #existing laws


Hundreds of millions of Facebook user records exposed on Amazon cloud servers

Facebook Inc. user data is still showing up in places it shouldn’t. Researchers at UpGuard, a cybersecurity firm, found troves of user information hiding in plain sight, inadvertently posted publicly on Amazon.com Inc.’s cloud computing servers. The discovery shows that a year after the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-03 20:45:00 UTC ]
More news stories like this | News stories tagged with: #user data #plain sight


Facebook might pay for 'high-quality news,' NYMag vs. WaPo, Cameron Dallas explained: Publisher's Brief

If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age

[ Advertising Age | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #march madness #high-quality news #york mag #york university #major platforms #bleacher report


Facebook considering hiring editors to pick quality news for users

Mark Zuckerberg also said he is weighing up paying publishers for use of their journalismFacebook could start employing editors to select “high-quality news” to show to users, in the social network’s latest attempt to lose its reputation as a source for disinformation.Mark Zuckerberg said he is... Continue reading at The Guardian

[ The Guardian | 2019-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hiring editors #mark zuckerberg #latest attempt


Facebook may add a dedicated news tab later this year

Mark Zuckerberg has revealed he may add a dedicated tab for "high-quality news" to Facebook, perhaps by the end of the year. The section would reportedly be free for users, though Facebook might pay publishers whose work is featured. Zuckerberg moote... Continue reading at Engadget

[ Engadget | 2019-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #high-quality news #pay publishers


Facebook COO says it's 'exploring' restrictions on who can go live

Facebook COO Sheryl Sandberg took to the Instagram blog this evening saying "We have heard feedback that we must do more – and we agree" (the post was also published as an op-ed in the New Zealand Herald). Despite the lack of credibility big te... Continue reading at Engadget

[ Engadget | 2019-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zealand herald


HUD accuses Facebook of housing discrimination — and eyes Google and Twitter too

The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
More news stories like this | News stories tagged with: #eyes google #housing discrimination #technology companies #government probe


HUD accuses Facebook of housing discrimination — and eyes Google and Twitter too

The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
More news stories like this | News stories tagged with: #eyes google #housing discrimination #technology companies #government probe


Europe backs new laws that clamp down on Facebook, Google, Big Tech: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age

[ Advertising Age | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital news #audio version #alexa device #alexa app #copyright rules #pay publishers #news snippets #reuters reports


Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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Facebook knew about Cambridge Analytica prior to 'Guardian' exposé

Facebook has admitted that it suspected Cambridge Analytica of scraping data from the platform even before the first reports about its massive data collection were published. The Guardian has learned about the social network's suspicion from a court... Continue reading at Engadget

[ Engadget | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook knew


Facebook left ‘hundreds of millions’ of users’ passwords stored in plain text

Facebook Inc. said Thursday that it had left “hundreds of millions” of users’ passwords exposed in plain text, potentially visible to the company’s employees, marking another major privacy and security headache for a tech giant already under fire for mishandling people’s personal... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-21 20:35:00 UTC ]
More news stories like this | News stories tagged with: #passwords stored #plain text #left hundreds #passwords exposed #potentially visible #major privacy #security headache #tech giant #mishandling people #personal information