Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
News tagged with:
#simon dumenco
#chicago bulls
#cut deals
#anonymous tip
#publishing news
Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
More news stories like this |
One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing side
#financial details
#$120 million
#sources familiar
Written By: Lisa Campbell Publication Date: Tue, 01/11/2011 - 15:15 The International Publishers Association has called for the immediate release of its Freedom to Publish prizewinner in Istanbul following his incarceration by the Turkish authorities. Ragip Zarakolu, the current chairman of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipa calls
#publish committee
Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nationwide network
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ad pages
#meredith corp
#magazine portfolio
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
#appointed publisher
Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indies call
#high street
#owners call
Written By: Benedicte Page Publication Date: Mon, 24/10/2011 - 09:30 Northern Lights author Philip Pullman has launched an attack on the government's library policy, telling campaigners they were fighting a "war against stupidity", and criticising Brent council for "political bullshit" over... Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library policy
#political bullshit
#library closures
#library campaigners
#country vowed
#put pressure
For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#advertising revenue
Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indies call
#high street
#owners call
Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad network
#blogging platform
In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
Written By: Lisa Campbell Publication Date: Fri, 14/10/2011 - 14:30 Waterstone's branches have begun implementing a promotional strategy based on "local insight and curiosity" rather than central dictates in the wake of the ending of the chain's decade-long three-for-two offer last week. Last... Continue reading at The Bookseller
[ The Bookseller | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#begun implementing
After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarter compared
#showing growth
Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:35 Independent booksellers say the government should step in to fix the price of books after the Booksellers Association called on the coalition to do more to maintain bookshops on the high street. BA c.e.o. Tim Godfray appealed... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indies call
#high street
#high streets
#trade body
Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#remove ads
As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad clients
#meredith launched
Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolled
If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social feed
#facebook information
#personal story