UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It won't be perfect to startwe'll learn and evolve over timebut we think the good far outweighs the bad."~ ~ ~Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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The Minnesota city that employed a police officer who fatally shot black motorist Philando Castile during a traffic stop last year has reached a settlement with Castile's girlfriend and her daughter, who were in the car with him when he was killed. The St. Anthony City Council voted Tuesday night... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
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As other viral publishers succumb to Facebook's algorithm changes, Bored Panda thrives with a mix of photos, animal stories, and funny lists. Continue reading at Wired
[ Wired | 2017-11-28 00:00:00 UTC ]
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Penguin Random House chief executive Tom Weldon has urged the industry to respond to the "really urgent commercial imperative" of reflecting working class experiences in books. Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Chris Riddell points out similarities between Moz the monster and a character from his 1986 picturebookA renowned writer and illustrator of children’s books has suggested John Lewis may have plagiarised one of his stories for its latest Christmas advert, which was launched to great fanfare last... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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Allen & Unwin had cancelled plans to print Clive Hamilton’s Silent Invasion over fear of legal action by the Chinese governmentProminent Charles Sturt University author and ethicist Professor Clive Hamilton says his book exposing the Chinese Communist party’s activities in Australia will... Continue reading at The Guardian
[ The Guardian | 2017-11-13 00:00:00 UTC ]
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Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert: Moz The Monster, which is published today to coincide with the ad's launch. Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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German publisher Bastei Lübbe has pulled its investment of mobile storytelling platform Oolipo, once heralded as "the offspring of a love-affair between Netflix, YouTube, and a Snapchat Story", after it failed to gain traction with users and capture the attention of further investors. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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The actor has alleged that the film producer raped her in 1997, and her book promises to ‘shine a light on a business built on systemic misogyny’Rose McGowan’s memoir Brave, a book that the New Yorker claimed on Monday was the subject of an investigation by a private security agency hired by the... Continue reading at The Guardian
[ The Guardian | 2017-11-07 00:00:00 UTC ]
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“[Twisted London] is to make us a serious brand in the food space by delivering real-life experiences to people.” The post Facebook food publisher Twisted is getting into food delivery appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-06 00:00:00 UTC ]
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From Facebook to Go90 to Nielsen, video publishers have a lot on their minds. The post ‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-06 00:00:00 UTC ]
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After spending two decades pulling bookstore shoppers to its business online, Amazon.com Inc. is trying to lure some of them back to brick-and-mortar stores across the country. Amazon Books has quickly expanded its footprint since opening its first bookstore in Seattle two years ago. Amazon now... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-11-03 00:00:00 UTC ]
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No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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The food video format that launched successful publishing brands like Tasty is no longer new, forcing publishers to look for new revenue sources. The post Signs that Facebook food videos are losing their luster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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Hodder & Stoughton has commissioned poet and novelist Ben Okri to compile an anthology of "inspiring" political poetry, Rise Like Lions: Poetry for the Many, to publish in spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-11-01 00:00:00 UTC ]
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The cheapest Kindle is getting the best feature for those who'd rather listen to books than read them. Based on its listing (as found by The Digital Reader), Amazon is rolling out Audible support for the $80 device "in the coming months." The e-retai... Continue reading at Engadget
[ Engadget | 2017-10-30 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Facebook Marketplace has been with us for a little while now, giving users of the social network a handy place to buy and sell goods in the same place they chat with friends and post holiday photos. The company today announced a series of changes designed to make it easier to buy cars through... Continue reading at Betanews
[ Betanews | 2017-10-26 00:00:00 UTC ]
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Speech by company executive contradicts denial by Trump campaign that claimed the company used its own data and Facebook data to help the campaignCambridge Analytica used its own database and voter information collected from Facebook and news publishers in its effort to help elect Donald Trump,... Continue reading at The Guardian
[ The Guardian | 2017-10-26 00:00:00 UTC ]
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