Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are prohibited, without our prior permission."That was despite the proliferation in branded content as marketers tried to engage banner-blind consumers, and despite the occasional posting of branded content on Pages despite the rules. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
News tagged with: #facebook opens #branded content #taking advantage #prior permission

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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

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[ AdWeek | 2020-03-27 14:55:42 UTC ]
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How Bonnier is Finding Success with Branded Content

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[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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CUP launches early content platform Cambridge Open Engage

Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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Facebook wants some regulation—at least on brand safety

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[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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Facebook warns that it can’t fully solve the toxic content problem

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[ Advertising Age | 2019-06-18 20:37:03 UTC ]
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Are Facebook Stories Ads Beginning to Catch On With Brands?

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[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Facebook expands playable ads and transparency for brands

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[ Media Week | 2019-05-29 15:49:28 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

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[ Digiday | 2019-05-29 04:01:04 UTC ]
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Facebook says it is more aggressively enforcing content rules

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[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
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Some Facebook content reviewers will focus solely on hate speech

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[ Engadget | 2019-05-23 18:11:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

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[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

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[ Digiday | 2019-04-01 00:00:00 UTC ]
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[ Digiday | 2019-03-13 00:00:00 UTC ]
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Instagram has a new ad format for branded content

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[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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[ Engadget | 2019-01-29 00:00:00 UTC ]
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