Facebook Just Added Call-to-Action Units to Its Instant Articles

Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post, saying that the goal was to drive more direct... Continue reading at 'AdWeek'

[ AdWeek | 2017-04-07 00:00:00 UTC ]

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News Corp magazine's provocative ad for interns an 'error in judgment'

Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian

[ The Guardian | 2015-01-09 00:00:00 UTC ]
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Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews

[ Betanews | 2015-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial support #print run #technology companies #charlie hebdo


Facebook trumpets video growth as it prepares to take on YouTube

With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #status update #news feeds


Facebook founder’s book club choice sends sales rocketing

Mark Zuckerberg’s selection of The End of Power by Moisés Naím sparks ‘seismic change’ in the book’s fortunes, with 18 months’ sales outstripped in daysHow to be a winner: the books that inspire Mark Zuckerberg and other high flyersWhy would Mark Zuckerberg recommend The End of Power? Facebook... Continue reading at The Guardian

[ The Guardian | 2015-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world bank #media diet #facebook founder


Publishers unite to condemn Charlie Hebdo attack

Arab publishers have joined those from France and from the international publishing community in voicing condemnation of today's terror attack on the offices of French satirical magazine Charlie Hebdo, which saw 12 people lose their lives with a further 11 wounded. Author Salman Rushdie... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #arab publishers #terror attack


Zuckerberg sets up Facebook book club

Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days. Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book club


Facebook founder launches book club

A book club started by Facebook founder Mark Zuckerberg has already had almost 140,000 "likes". Continue reading at BBC News

[ BBC News | 2015-01-05 00:00:00 UTC ]
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5 things we learned about native ads in 2014

Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publishing #native advertising #native ads


Writers join call to legalise assisted dying

Novelists Ian McEwan, Julian Barnes and Deborah Moggach and the former Poet Laureate Andrew Motion are among the signatories to a letter calling on the next government to legalise assisted dying for terminally ill people. Continue reading at The Bookseller

[ The Bookseller | 2014-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #letter calling #deborah moggach #julian barnes


More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek

[ AdWeek | 2014-12-24 00:00:00 UTC ]
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DailyMail.com Editor: ‘Figuring What Will Do Well on Facebook is Such a Crapshoot.’

Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in.   Last week marked a significant milestone in the celebr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-22 00:00:00 UTC ]
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Bustle CEO: Depending on Facebook is a mistake

Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #venture capital #mistake appeared


IPA calls on China to release Xu Xiao

The International Publishers Association has called on China's government to release Xu Xiao, a prominent publisher, writer and editor, and 2014 IPA Freedom to Publish Prize nominee. Xu was arrested on 26th November during a crackdown on writers, journalists, publishers and civil society... Continue reading at The Bookseller

[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hong kong #prominent publisher #ipa calls


Top 10 Articles on Rights and Licensing of 2014

In 2014, Publishing Perspectives covered rights and licensing around globe from Beijing to Serbia, from digital to self-publishing. Here are our top 10 rights articles of the year. The post Top 10 Articles on Rights and Licensing of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Top 12 Articles on Publishing in Latin America of 2014

Latin America is a dynamic book publishing region. Read our top articles from 2014 about publishing in Brazil, Mexico, Argentina and other Latin American countries. The post Top 12 Articles on Publishing in Latin America of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Call for indies to fill out Christmas Trading Survey

The Bookseller is running its annual Christmas Trading Survey once again to gauge a picture of the Christmas market for indie booksellers in the UK and Ireland. The survey is now live and probes how sales compared with last year, if deliveries held up and what books proved great Christmas hits... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hot topics #indie booksellers #christmas market


Facebook favoured over TV and radio, claims Ofcom report

Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian

[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Petition calls on Foyles to pay the Living Wage

Foyles has defended the wages of its staff after an online petition called on the company to pay booksellers the Living Wage. The petition at Change.org was set up today (11th December) by Lindsay Woods, who is campaigning for the six-store company to pay all its workers “at least the London... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #living wage #petition calls


Facebook to Make Sure the Right People See Publishers' Posts

Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #expiration date #latest move #recent efforts #news feeds


What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #active role #give users #publishers appeared