Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
News tagged with: #delivering ads #people familiar #app publishers #ad campaign #mobile websites

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Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age

[ Advertising Age | 2013-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription models #negative impact #including time

Apple to give away songs, ebooks, apps during '12 Days of Gifts'

Apple will be giving away digital gifts every day for 12 days after Christmas to users of an app released Tuesday. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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6 Companies That Are Trying to Solve the Native Ad Scaling Issue

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human touch #including aol #global marketing

Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
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Newsweek to Bring Print Edition Back From the Dead

Newsweek's new owners think they can succeed at something its previous owners failed at: printing a weekly magazine in the United States. IBT Media, the obscure media company that bought Newsweek in August, said Tuesday that it intends to rev ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly magazine #ibt media

Why Facebook Is Wooing Publishers

Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday

[ Digiday | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news stories #mobile users #news feeds

A Facebook Tweak Gives Publishers a Traffic Boost

Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #traffic boost #great news #past month

Apple Doesn't Want to Pay the Feds' E-Book Lawyer $70,000 a Week

Apple lost its antitrust ebook trial this summer. Now it has to pay a court-appointed attorney more than $1,100 an hour to keep tabs on itself. Continue reading at AllThingsD

[ AllThingsD | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple doesn #apple lost

McIlvaney's Laidlaw trilogy heads for TV

Company Pictures have optioned the TV rights to William McIlvanney's Laidlaw trilogy. Lisa... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv rights #company pictures

James Carol crime debut gets TV series

Sprout Pictures, the independent film and TV company run by Stephen Fry, has optioned James... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #sprout pictures #stephen fry

Harry Potter Alliance brings together fans to effect social change

The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #nonprofit coalition #included creating #raise awareness

Harry Potter Alliance brings together fans to affect social change

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #nonprofit coalition #included creating #raise awareness

EU Privacy Proposal Could Limit Data Use by Google, Facebook

The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #commission published #general mills

Mira signs TV's Jemma Forte

Harlequin has acquired two women’s fiction novels by TV presenter Jemma Forte, for its MIRA... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction novels

Instagram Is Now Publishing a New Ad Almost Every Day

Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age

[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile photo- #video-sharing network #broad audience #michael kors

Sherlock, Doctor Who and Bake Off in BBC's Christmas TV lineup

Mystery of how Holmes survived rooftop fall is solved, Peter Capaldi makes Doctor Who debut, and Open All Hours returnsIt is a mystery that gripped the nation. Finally the BBC will reveal how Sherlock Holmes survived falling to his apparent certain death, in a festive TV lineup that will also... Continue reading at The Guardian

[ The Guardian | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downton abbey #coronation street