Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
News tagged with: #national geographic #nbc news #increase revenues #live videos

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Living in a Booktopia: Nash reveals how his retail start-up grew to defy Amazon

Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:37:03 UTC ]
More news stories like this | News stories tagged with: #defy amazon #futurebook conference


FutureBook Awards shortlists revealed

The shortlists for the 2021 FutureBook Awards have been revealed, featuring the likes of BookBar, the Feminist Book Box, Bad Form Review and the Working Class Writers’ Festival as well as a strong showing for Penguin Random House across various categories.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 02:31:37 UTC ]
More news stories like this | News stories tagged with: #strong showing #penguin random house


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book


Staunch Prize shortlists for flash fiction and short stories revealed

The 2021 shortlists have been revealed for the Staunch Prize’s unpublished flash fiction and short stories without violence to women, while the original book prize is on hold until 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 12:22:21 UTC ]
More news stories like this | News stories tagged with: #flash fiction #book prize #short stories


‘Noël Coward On (and In) Theatre’ reveals the playwright’s nimble way with words

Coward’s passion for theater, from its grubbiest particulars to its headiest heights, is the thread that binds together a slightly miscellaneous collection. Continue reading at The Washington Post

[ The Washington Post | 2021-10-30 12:00:00 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners


Female author Mola revealed to be three men at €1m prize ceremony

Carmen Mola, a female novelist who won a €1m Spanish literary prize last week, has been revealed as a pseudonym for three men. Continue reading at The Bookseller

[ The Bookseller | 2021-10-17 22:43:39 UTC ]
More news stories like this | News stories tagged with: #carmen mola #literary prize


Amelia Earhart’s long-hidden poems reveal an enigma’s inner thoughts

Throughout Amelia Earhart’s public life, she was tenacious about guarding her privacy, including her desire to be a writer. Continue reading at The Washington Post

[ The Washington Post | 2021-10-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #public life


Female Spanish thriller writer Carmen Mola revealed to be three men

Trio step out from behind pseudonym marketed as ‘Spain’s Elena Ferrante’ to accept €1m prizeA million euro literary prize has lured three Spanish men out of anonymity, to reveal that they are behind ultra-violent Spanish crime thrillers marketed as the work of “Spain’s Elena Ferrante”The men had... Continue reading at The Guardian

[ The Guardian | 2021-10-16 22:37:44 UTC ]
More news stories like this | News stories tagged with: #elena ferrante #literary prize


Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek

[ AdWeek | 2021-10-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


The Best Comics We Read July-September 2021

Find your next comic in this list of Rioters' recent favorite comic and graphic novel reads. Continue reading at Book Riot

[ Book Riot | 2021-10-07 10:43:00 UTC ]
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The Morning After: Facebook's October 4th outage, explained

We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget

[ Engadget | 2021-10-06 11:15:08 UTC ]
More news stories like this | News stories tagged with: #months ago #kindle #e-book


Hardie Grant reveals further acquisitions at new children's imprint Bright Light

Australian independent publishing house Hardie Grant has revealed more new titles it will issue through its recently launched UK children's imprint Bright Light. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 10:02:02 UTC ]
More news stories like this | News stories tagged with: #independent publishing


Unit Sales Up 3.2% in Mid-September

Helped by a number of hot new releases, unit sales of print books rose 3.2% in the week ended Sept. 25, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-01 04:00:00 UTC ]
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Rooney keeps the top spot on Bookshop.org's September chart

Sally Rooney has kept the top spot on Bookshop.org's Indie Champions chart for a second month, with Beautiful World, Where Are You (Faber). Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 03:17:27 UTC ]
More news stories like this | News stories tagged with: #sally rooney #beautiful world


Shortlist revealed for £20k Kindle Storyteller Award

Romance, crime and science fiction novels are among the five shortlisted books for the £20,000 Kindle Storyteller Award, which this year received a record number of submissions.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 00:11:05 UTC ]
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Book Riot’s SFF Deals for September 27, 2021

The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot

[ Book Riot | 2021-09-27 12:35:52 UTC ]
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Access Denied: disabled employees and job seekers reveal their stories

An in-depth report into the publishing industry, and how accessible it is to those with disabilities, shows there is much work to do to make the book trade truly reflective of society Continue reading at The Bookseller

[ The Bookseller | 2021-09-26 08:40:19 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book trade