The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its Facebook For Every Phone app, which is aimed mostly at people without smartphones. What's more, said Facebook, this is a "milestone." Given that Facebook has more than one billion monthly users, the number of people using the network via the app is just under one-tenth of its entire user base. Mobile use is, as Facebook COO Sheryl Sandberg well knows, intrinsically important to the firm. She feels mobile advertising rates should carry the same cachet as TV advertising rates, hence the impending arrival of video advertising on the site.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-07-22 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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[caption id="attachment_134577" align="alignright" width="150"] Alex Hardiman[/caption] The Atlantic continued its ongoing expansion this week with the hire of Facebook’s head of news products, Alex Hardiman, as its new chief business and product officer. Starting this fall, Hardiman will be... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-30 00:00:00 UTC ]
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According to three publishers that have been trialing the mid-roll program, monthly revenue is healthy and in the six figures. The post Facebook extends Watch and mid-roll beyond the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from U.S.-only to worldwide, and the desktop-based Creator Studio content-management hub it had been... Continue reading at AdWeek
[ AdWeek | 2018-08-29 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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For our inaugural column sourced from our new bookselling Facebook group, PW asked what booksellers are handselling for families shopping during back-to-school time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Facebook is losing its top executive in charge of its platform, partnerships with publishers, and dealmaking, as he steps down after twelve years with the social network. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-08-23 00:00:00 UTC ]
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A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
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Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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Campbell Brown, head of news partnerships, tells publishers that without Facebook’s help their businesses will dieA senior Facebook executive told Australian media companies that if they didn’t cooperate with the social network, their businesses would die.According to a report by The Australian,... Continue reading at The Guardian
[ The Guardian | 2018-08-14 00:00:00 UTC ]
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Facebook era un ‘ganso dorado’. Luego, la semana pasada, el gigante de las redes sociales dio ha conocer algo inesperado: que probablemente no pueda sostener su tasa de crecimiento. Esta noticia provocó que las acciones de Facebook cayeran en más del 20% el jueves. David Wehner, director... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-07 00:00:00 UTC ]
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Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian
[ The Guardian | 2018-08-03 00:00:00 UTC ]
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Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek
[ AdWeek | 2018-08-02 00:00:00 UTC ]
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Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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AMC may think it’s cornered the horror market with an upcoming documentary series produced by Eli Roth, but in terms of providing timely, real-life scares, PBS’ “Frontline” looks tough to beat with its latest two-part investigation, “The Facebook Dilemma.” With a well-earned reputation for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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InfoWars owner found to have violated social network’s community standardsAlex Jones, the American conspiracy theorist who runs the InfoWars website, has been suspended from Facebook for bullying and hate speech.The suspension will last for 30 days, and affects only Jones’s personal account on... Continue reading at The Guardian
[ The Guardian | 2018-07-27 00:00:00 UTC ]
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As gatekeepers to the news, Google and Facebook pose dangers to even the most successful outlets. Legislators need to speed the process of bringing them to heelAfter Europe’s top monopoly buster Margrethe Vestager fined Google more than $5bn for abusing its dominance over mobile phone... Continue reading at The Guardian
[ The Guardian | 2018-07-26 00:00:00 UTC ]
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