Facebook expands playable ads and transparency for brands

Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at 'Media Week'

[ Media Week | 2019-05-29 15:49:28 UTC ]

Other news stories related to: "Facebook expands playable ads and transparency for brands"


Martin Lewis is right to take on Facebook – it has too much power | Ellie Mae O’Hagan

As some publishers try to clean up rogue online advertising, the platform has been slow to act on complaints. Time for regulationOne of the ways Facebook has been able to get away with some pretty questionable behaviour over the years is that exploiting users’ data is an abstract problem that... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #raise awareness #potential damages #sell advertising #daily lives


Martin Lewis sues Facebook over fake adverts with his name

MoneySavingExpert founder says firm failed to stop false adverts luring victims into scamsMartin Lewis, the consumer advice and money-saving expert, is suing Facebook for defamation after it published dozens of fake adverts featuring his face and name. He is seeking exemplary damages in the high... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook failed #high court


The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facial recognition


Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes

After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social channels #publishers aren #digiday research


German supreme court rejects ad-block challenge

Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World

[ BBC World | 2018-04-20 00:00:00 UTC ]
More news stories like this |


OUP Moves Up Forthcoming Book on Facebook

OUP president Niko Pfund told PW that after Mark Zuckerberg’s testimony on Capitol Hill, it became clear that Siva Vaidhyanathan's book, originall scheduled for fall, "needed to be part of the conversation" now taking place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking place #capitol hill #mark zuckerberg


Facebook CEO Mark Zuckerberg faces tough questions on Capitol Hill

Facebook Inc. Chief Executive Mark Zuckerberg faced criticism Tuesday from senators over his company’s handling of user data in a Capitol Hill hearing that could amount to a reckoning on the technology industry and its practices. “Let me just cut to the chase. If you and other social media... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user data #capitol hill


Oi! picture book brand poised for stage and licensing success

Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hodder children


How digital publisher PinkNews is weaning itself off Facebook dependence

“It has been disappointing that Facebook is not the winner it used to be, but it means we have gone back to our core audience." The post How digital publisher PinkNews is weaning itself off Facebook dependence appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #core audience


As Facebook ignores memes, even fake news about Mark Zuckerberg spreads like wildfire

A few days ago, the Columbia Journalism Review published a thorough and frightening look into Facebook’s fact-checking program. The social network enlists organizations like Snopes and PolitiFact to scroll through thousands of contested articles and deem how factual they are. As CJR writes, the... Continue reading at Fast Company

[ Fast Company | 2018-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #days ago #fake news


Digiday Research: Brand-safety concerns haven’t made it harder to monetize content

Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monetize content #digiday research


Up to 87 million Facebook users affected in privacy scandal

Facebook says as many as 87 million people may have had their data accessed in the Cambridge Analytica scandal - an increase from the 50 million disclosed in published reports. Continue reading at Stuff

[ Stuff | 2018-04-05 00:00:00 UTC ]
More news stories like this |


Facebook says 'most people' likely had their data scraped from its platform

Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age

[ Advertising Age | 2018-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brexit referendum #data protection #mike schroepfer


Facebook is changing the way it stores call and text history

Facebook published a blog post today detailing the changes it has made to how it manages users' data. You can read a broader summary of that report here, but among the new changes is a tweak to how Facebook collects and stores call and text history.... Continue reading at Engadget

[ Engadget | 2018-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #text history #facebook published


Facing a trust crisis, Facebook offers up even more context about news feed publishers

Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company

[ Fast Company | 2018-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #give users #news feeds #facebook offers


Facebook's CEO hits back at 'glib' comments by Apple's Cook

Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published monday #user data #tim cook


Facebook rolls out news verification tools to everyone in the US

Facebook has been fighting fake news for a while now, ranking "trusted" sources and demoting "engagement bait" stories. Last October, the company began testing a feature that provided information on article publishers to help people decide which sour... Continue reading at Engadget

[ Engadget | 2018-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #article publishers #facebook rolls


Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #golden age #great minds #books written


Facebook promises to delete unpublished videos

Now that Facebook has been outed as keeping videos you've recorded but never published, the social media has promised to actually delete them. Last week, the sister of a New York Magazine writer found old videos that should have been cleaned off the... Continue reading at Engadget

[ Engadget | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook promises


Magazine Covers Sell Your Brand, Not Your Issues

As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cover design #issues appeared