Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at 'Media Week'
[ Media Week | 2019-05-29 15:49:28 UTC ]
It’s hard to fathom why Facebook’s number two has gone along with a crisis strategy that puts herself (and Mark Zuckerberg) squarely behind the curtain. Over the weekend it was business as usual on Facebook COO Sheryl Sandberg’s profile page. On Saturday, she shared two photos from a visit to... Continue reading at Fast Company
[ Fast Company | 2018-03-21 00:00:00 UTC ]
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The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-20 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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A sharp loss for Facebook is helping to pull technology companies lower as stock indexes decline in early trading. Facebook slumped 5.3% early Monday. The company is facing new criticism following reports that a data mining firm employed by the Trump campaign improperly kept data on tens of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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NBC News' Chairman Andrew Lack isn't optimistic on Facebook."Facebook doesn't have value for publishers really," Lack told reporters during a press briefing on NBC News' digital initiatives on Wednesday. "I call them Fakebook.""What's frustrating about Facebook is you can't have a relationship... Continue reading at Advertising Age
[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for... Continue reading at Advertising Age
[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-14 00:00:00 UTC ]
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Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget
[ Engadget | 2018-03-13 00:00:00 UTC ]
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As Facebook’s share of traffic to news sites has been falling sharply since early last year—and will only decline more—Google AMP has been on the rise. Continue reading at Wired
[ Wired | 2018-03-12 00:00:00 UTC ]
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Pinterest represented nearly 8 percent of publishers’ social traffic in the second half of 2017, nearly doubling year over year, according to Shareaholic. The post After Facebook news-feed changes, publishers look hopefully to Pinterest appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-12 00:00:00 UTC ]
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Facebook on Friday announced a pair of deals that gets the social networking giant deeper into a pair of popular consumer pursuits — music and baseball. On the music front, Facebook is following up earlier deals it struck with Universal Music Group and Sony/ATV Music Publishing by lining up a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-03-10 00:00:00 UTC ]
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Facebook Inc. has signed a licensing agreement with Warner Music that covers the music company’s recorded music and music publishing catalogs for use in social media such as videos and messages. The deal paves the way for social media users to create, upload and share videos with licensed... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-03-10 00:00:00 UTC ]
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Digiday surveyed European publishers about their strategies for countering changes to Facebook's news feed algorithm. The post Digiday Research: European publishers grapple with Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-09 00:00:00 UTC ]
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