Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and... Continue reading at 'AdWeek'
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Authors including Joanne Harris, Malorie Blackman and Neil Gaiman have joined the council of the Society of Authors (SoA). Other new members are Roger McGough, Ian Rankin, Anne Sebba and Sarah Waters. Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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Frustrated by a lack of opportunity for indie authors to showcase their work, two Florida writers open a bookstore of their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek
[ AdWeek | 2015-04-20 00:00:00 UTC ]
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The sold-out conference featured the country's newest indie bookstore owner Jeff Kinney. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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How the rebels behind scholarly publishing app Mendeley—once labeled sellouts—are growing their company after being acquired by Elsevier.In 2013, when Victor Henning announced that his startup Mendeley would be acquired by one of the world's biggest media companies, he knew there would be... Continue reading at Fast Company
[ Fast Company | 2015-04-18 00:00:00 UTC ]
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Powerful publishing personalities partied at HarperCollins' annual London Book Fair opening night party , exhibiting the influence the publisher still holds. The post HarperCollins Hosts Home House London Book Fair Opener appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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James Horobin, previously group sales, marketing and publicity director at Simon & Schuster, is to join the recently launched Bonnier Publishing Fiction division as executive director with responsibility for sales and marketing. Horobin, who left S&S last month, will take up his new... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Tasker, who has held positions at Simon & Schuster and Scholastic, most recently served as v-p, product development at Disney Publishing Worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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Open Road Integrated Media has secured rights to a large body of British writer Alan Sillitoe’s work, as well as the rights to his last, unpublished novel, 'Moggerhanger.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Tim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Literary agent Elinor Cooper has joined Diamond Kahn & Woods (DKW) from Rochelle Stevens & Co, bringing her list of clients with her. Cooper worked as an agent at Rochelle Stevens & Co for two years and was previously an associate agent at AP Watt Ltd for eight years. DKW was set... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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As the expansion of ebook sales slow down, enthusiasm for both paperbacks and hardcovers remains strongA former tannery has been magicked into an arts venue, the lights have been dimmed, and a roomful of publishing executives are sitting on creaky wooden floors, cross-legged or knees scrunched... Continue reading at The Guardian
[ The Guardian | 2015-04-11 00:00:00 UTC ]
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HarperCollins has hired Claire Ward as fiction art director, joining from Transworld where she has worked for 25 years. Ward, who will begin at HarperCollins in July, has designed covers for titles such as Before I Go to Sleep, The Unlikely Pilgrimage of Harold Fry, The Book Thief and The Girl... Continue reading at The Bookseller
[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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I just returned from a great visit to the Bologna Children’s Book Fair, where I detailed for a large group of librarians a fascinating development: my current employer, the New York Public Library, is revamping its Summer Reading Program for 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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After years of asking mainstream publishers for ebooks to be bundled with physical books, a small group of indie booksellers have gotten their wish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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McGraw-Hill’s Kevin Watt will join digital textbook platform Kortext as business development director at the end of April. Watt is moving from his position as head of sales for the UK, Ireland, Northern Europe and Southern Africa at McGraw-Hill Education. In his new role at Kortext, Watt will... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Seattle booksellers are trying to outdo their colleagues in other cities as they celebrate Independent Bookstore Day on May 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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