Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant increases" in cost per thousand impressions, up to 30 percent to... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-07 00:00:00 UTC ]
News tagged with: #header bidding #thousand impressions

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Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged

JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships

Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth time

Amazon bypasses Apple rules with Cloud Reader app

Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle books

The Real Apple iPad Killer App? Reading

Steve Jobs was wrong. People love to read on the iPad. Let’s hope newspaper publishers don’t ruin it for everyone. Continue reading at PC World

[ PC World | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve jobs #people love

Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #mixed results #conde nast

Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study released #e-reader platform

Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store

Amazon quietly launches Kindle networking site

Written By: Lisa Campbell Publication Date: Mon, 08/08/2011 - 15:39 Amazon.com has launched a social networking site for Kindle users to discuss and share notes on ebooks. The site, called kindle.amazon.com, allows users to set up profile pages, make notes on the ebooks they read and share... Continue reading at The Bookseller

[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #profile pages #make notes

AOL Launches Daily 'Magazine' App

The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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Why Did Facebook Buy Push Pop Press?

The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World

[ PC World | 2011-08-04 00:00:00 UTC ]
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British Library launches 19th Century iPad app

Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 14:05 The British Library has launched an iPad app allowing subscribers to browse 45,000 books from its 19th century historical collection. Subscription costs £1.99 per month and users can explore books from the likes of classic... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british library #classic novels #travel writing #scottish borders

Facebook buys innovative ebook publisher Push Pop Press

Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish ebooks

Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad pages

Mankell releases Wallander app

Written By: Charlotte Williams Publication Date: Tue, 02/08/2011 - 12:24 Vintage author Henning Mankell, in collaboration with Ystad Tourism, has released a free app that enables fans get to know more about the location of the crime series, following the movements of fictional detective Kurt... Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free app #crime series

Google Books Bows to New Apple App Store Rules

The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World

[ PC World | 2011-07-26 00:00:00 UTC ]
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Amazon, B&N comply with Apple app rules

Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:14 Amazon has followed digital manufacturer Kobo and retailer Branes & Noble in complying with Apple's app purchasing rules. The retailer removed the "shop” button that sent consumers to its site to buy ebooks on Monday... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy ebooks #barnes noble

AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped lead #panel discussion #ned brody #digital content

Amazon and Barnes & Noble Pull 'Buy' Links from Apps

In the latest development in Apple’s contentious relationship with booksellers, the country’s two biggest ebook retailers—Amazon and Barnes & Noble—have stopped selling their wares directly to customers through their Apple apps, reports the Wall Street Journal. Canadian bookseller Kobo did... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest development #past weekend #digital titles #nook ebooks