Marketing books during a pandemic brought about many challenges, including re-directing campaigns, getting cut-through and navigating the suddenly massive world of TikTok. Conversations began this time last year, with more and more publishers becoming curious about what exactly TikTok had to offer, and whether it was the right fit for their brand. I doubt I’ll ever say that TikTok is absolutely a social platform that works for every publisher or author. What I will say is that it’s unique, exciting and fast-paced - and if you do it right, you’re onto a winner. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-01-31 22:48:32 UTC ]
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Black bookshop owners are finding that their efforts are paying off by sharing stories and bringing communities closer together through their local store. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 08:27:39 UTC ]
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Publishers and editors discuss their efforts to broaden their lists to reach those in underrepresented communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Maggie Nelson explores the concept in the realms of art, sex, drugs and the climate crisis. Continue reading at The Washington Post
[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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Like the big trade publishers, many independent publishers had surprisingly good years last year—and they were particularly well-poised to quickly adapt to market conditions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 06:18:22 UTC ]
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For many readers growing up in the UK, the book publishing sector does not adequately serve them with books that speak to their experience of their sexuality or gender—and this must change. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 21:47:40 UTC ]
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Essay Photo by Tyler Quiring / Unsplash Ismail Kadare has a remarkable quality of saying a great deal and with much clarity, but in an elusive, oblique, and allegorical way. Peter Constantine situates Kadare’s work in the long history of the... Continue reading at World Literature Today
[ World Literature Today | 2021-02-18 14:09:58 UTC ]
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After a year spent pivoting out of necessirty, booksellers now see online sales as a permanent part of their business model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Some of the larger independents in the video game world now have a shared home. Embracer Group (aka THQ Nordic) is merging with Gearbox Software, turning the Borderlands studio into a seventh operating group that will serve as a wholly-owned subsidia... Continue reading at Engadget
[ Engadget | 2021-02-03 15:42:53 UTC ]
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More than twenty years ago, walking into a foreign bookstore in Tokyo, the first thing I noted was a slightly musty yet soothing scent. It came from the paper used for these books and magazines, which had been shipped from overseas—the paper either thicker or thinner, and certainly rougher, than... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-27 09:48:22 UTC ]
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The social media platform of the moment is TikTok, where generation Z is now spending an extraordinary amount of time. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 06:05:16 UTC ]
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Hesitant UK and US publishers need to move into audiobook streaming to stay relevant, and maintain premium pricing in the face of interest from music services such as Spotify, Storytel's c.e.o. Jonas Tellander has warned. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 09:52:56 UTC ]
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My correspondence with K-Ming Chang began with fan mail. I had recently read her flash fiction story Gloria in Split Lip—a knife-sharp story about queerness, shame, and faith—and instantly devoured the rest of her fiction and her poetry, moved by the possibilities in her writing. A Kundiman... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-24 08:48:00 UTC ]
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Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
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Hodder & Stoughton will publish Good Enough: The Myth of Success and How to Celebrate the Joy in Average by journalist Eleanor Ross. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 11:30:07 UTC ]
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Death is a part of life, but much of modern society has shunned this fact to its great detriment, according to several forthcoming books on religion and spirituality this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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This week on The Maris Review, Kimberly King Parsons joins Maris Kreizman to discuss her National Book Award longlisted short story collection, Black Light, now available from Vintage. On sitting with the grime in her stories: Maris: The title really does provide a tool to wrap one’s head around... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-02 08:48:20 UTC ]
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