Egmont spots gap in the market...

Egmont is to publish the first picture book iteration of Dodie Smith’s children’s tale The Hundred and One Dalmatians. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-04-04 00:00:00 UTC ]

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Weekly E-Ranking: The Girl on the Train thunders back into the number one spot

After a four-week break, Paula Hawkins' The Girl on the Train (Transworld) has steamed back into the Weekly E-Ranking top spot, for a 13th non-consecutive week. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins


The 2016 Folio: Marketing Awards

Top 20 Marketing Campaign Winners:  1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing awards #bonnier corporation


What You Missed: Inside the 2016 Folio: Marketing Awards

Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing awards #magazine industry


Jill Corcoran Expands into Adult Market

Jill Corcoran Literary Agency, in an effort to both extend its reach in the children's book market and expand into the adult book market, has announced the addition of four new agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult market #book market


Book Publishing Market Overview: Myanmar’s Challenges and Potential

In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach


Digital Single Market may have 'disastrous' cultural consequences

The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio market #full potential #senior director #audible uk


Beano tops annual market despite huge Pokémon boost

The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan


How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram stories #media companies #year -- #stark difference


Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential campaign #programmatic advertising #false stories #fake traffic


S&S Children's Hires Jason Wells, Expands Publicity and Marketing

Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #publishing division


Publishing in the Pacific Northwest: A Comics and Gaming Hot Spot

Major comics publishers such as Dark Horse and Fantagraphics call the region home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pacific northwest #dark horse


Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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Criado-Perez to publish feminist 'call to arms' on data gap

Chatto & Windus has acquired feminist campaigner Caroline Criado-Perez’s second book, Atypical, to be published in 2018.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish feminist #data gap #chatto windus


PWC Sees Stable Future for German Book Market

In its annual review of Germany’s entertainment media sector, PriceWaterhouseCooper predicts stable revenue from the German book market through 2020. The post PWC Sees Stable Future for German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
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Email Marketing Continues to Confound Publishers

[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Penguin Random House Rules the Children's Book Market

The publisher has a 20-point lead in market share over its closest competitor, HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #market share #closest competitor


Trade Unit Bright Spot for HMH

Sales in Houghton Mifflin Harcourt's trade division rose 5.9% in the the third quarter ended September 30, 2016 compared to a year ago. With sales in the education group down, total revenue at HMH dropped 7% in the quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue