Driving New Revenue Through Telemarketing

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost or misdirected in a sea of direct mail and email. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-

Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Sony’s 20p offer drives ‘e’

E-book sales figures from trade publishers show the huge impact price continues to have on... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Cost savings for Scholastic after revenues drop

  Scholastic Corporation has reported a 10% year-on-year drop in revenue in the second... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic corporation #cost savings

Assets That Earn: Revenue-Generating Content

It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #create content #operating system

Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit

Comixology Drives the E-comics Market

Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-comics market #mobile devices #kindle fire #including marvel #market share

Bloomberg Aims to Drive Readership with New iPad App

Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company’s publication to Apple’s tablet. The ap ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive readership #ipad app #including video

Barnsley: digital 50% of revenue in 18 months

HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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E-book revenue up 250% at HarperCollins UK

HarperCollins UK has described its annual performance as "strong", despite the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book revenue #harpercollins uk

Bertrams grows revenue 32.5%

Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales

Steep rise in digital revenues at CUP

Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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US: 'E-book revenue outstrips hardbacks in first quarter'

Further evidence of the rise of digital and the decline of print comes from the US where,... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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HC UK revenues up 'over 5%' in first quarter

HarperCollins UK saw revenues up over 5% year-on-year for the first quarter of 2012, c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #5% year-on-year

Bertelsmann reports revenue, profit rise

Random House parent company Bertelsmann has reported an increase in revenues in its first quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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Digital revenues up 64% for S&S US

Digital revenues for Simon & Schuster US climbed 64% in the first quarter of the year, while... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenues #simon schuster

Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenues #subscription revenue #$6 million

Bertrams ups profit and revenue following Dawson buy

Bertrams has increased its underlying profit by a third and revenue by 25% following the merger... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Northcliffe Reports 6% Revenue Fall and 13% Cost Reduction

Regional newspaper publisher Northcliffe Media has reported a further six per cent year-on-year decline in like-for-like revenue over the past six months. Parent company Daily Mail and General Trust (DMGT) said in a trading update today that althou ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-17 00:00:00 UTC ]
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Revenue drops but losses down at Blackwell

Blackwell’s revenue dropped in 2011, but the company continued to reduce its losses and... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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