Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
News tagged with: #publishing business

Other Publishing stories related to: 'Does Your News Media Company Really Know What “Audience” Means?'

Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | News stories tagged with: #digital media

Books in the Media: My Body by Emily Ratajkowski dominated the media this week

My Body by Emily Ratajkowski (Quercus) dominated the media this week as her essay collection featured in the Guardian, Telegraph, Times, Evening Standard, Financial Times, New York Times, New Statesman, Independent, Observer, Atlantic, Forbes, New Yorker, iNews and Irish Times. Continue reading at The Bookseller

[ The Bookseller | 2021-11-14 21:10:39 UTC ]
More news stories like this | News stories tagged with: #evening standard

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media

Charisma Media Restructures Media and Publishing

On the company's 40th anniversary this month, CEO and founder Stephen Strang announced he has restructured the company to 'streamline' operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #40th anniversary

News that stays news

For Christmas 1972, I was given a present that changed the way I viewed the world. It was a folder of facsimile documents called Tutankhamun & the Discovery of the Tomb. My family didn’t manage to visit the ‘Treasures of Tutankhamun’ exhibition at the British Museum that year, so my Jackdaw... Continue reading at The Bookseller

[ The Bookseller | 2021-03-27 01:02:55 UTC ]
More news stories like this | News stories tagged with: #british museum #jonathan cape

‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory

Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-03-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Why No News Can Be 'Good News'

A scholar calls for breaking away from relentless “breaking news” to reconnect with the eternal good news found in faith and community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
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Navigate360, a security-services company, buys Social Sentinel, a threat-detection company

Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
More news stories like this | News stories tagged with: #digital content

Truth Itself Becomes Suspicious: On Rob Brotherton’s “Bad News: Why We Fall for Fake News”

IN 1889, the science fiction writer Jules Verne and his son, Michel, envisioned that, in a thousand years, there would be a personally curated newsfeed. What’s really remarkable about that futuristic prediction, says author Rob Brotherton in his new book, Bad News: Why We Fall for Fake News, is... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-09-05 17:00:41 UTC ]
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James Murdoch resigns from news publisher News Corp's board

James Murdoch, son of News Corp founder Rupert Murdoch, is resigning from the family-controlled newspaper publisher’s board Continue reading at ABC News

[ ABC News | 2020-07-31 22:55:44 UTC ]
More news stories like this | News stories tagged with: #james murdoch #news corp #news publisher

Active Interest Media Sells Several Magazines to Pocket Outdoor Media

Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
More news stories like this | News stories tagged with: #bankruptcy auction #present moment #natural fit #daily basis #prepared statement #inspire people

News Corp finds someone to blame after pulling the plug on AAP (hint: it's not News Corp) | Weekly Beast

Murdoch mastheads point finger at ABC, Facebook and the Guardian, among others. Plus: what KFC and bidets say about the state of journalismThe demise of AAP has unexpectedly ignited a war of words between media companies over who is to blame.According to News Corp – one of the major shareholders... Continue reading at The Guardian

[ The Guardian | 2020-03-06 02:34:45 UTC ]
More news stories like this | News stories tagged with: #guardian australia #media companies #major shareholders #news corp

James Murdoch's attack on News Corp and Fox News 'not discussed by board'

Director Peter Barnes says board has not talked about attack on Fox News and News Corp’s climate coverageThe lead independent director of Rupert Murdoch’s News Corp, Peter Barnes, says the media group’s board has yet to discuss James Murdoch’s attack on the company over its stance on the climate... Continue reading at The Guardian

[ The Guardian | 2020-01-15 07:29:48 UTC ]
More news stories like this | News stories tagged with: #james murdoch #fox news #rupert murdoch #media group #climate crisis #joint statement #news corp

FUSE Media 2019 Speakers from Hearst, Annex Business Media, Industry Dive, Farm Journal & More

FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
More news stories like this | News stories tagged with: #industry dive #farm journal #pressing topics #data privacy #consumer experience #case studies #digital media

News Corp Answers Big Tech by Exploring its Own News Distribution Site

In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
More news stories like this | News stories tagged with: #news publishers #news corp

News Corp flashes teeth at Google with news-aggregation service

News Corp said it would not take a cut of ad revenue generated by articles from Knewz.com. Continue reading at Media Week

[ Media Week | 2019-08-23 08:34:39 UTC ]
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News Corp is apparently working on a news app called 'Knewz'

News Corp wants to give people an alternative to Google News and Apple News. The media company that owns Dow Jones Newswires and HarperCollins is working on its own news aggregation service, reported The Wall Street Journal. The service will be calle... Continue reading at Engadget

[ Engadget | 2019-08-22 21:14:00 UTC ]
More news stories like this | News stories tagged with: #give people #google news #apple news #media company #harpercollins

Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
More news stories like this | News stories tagged with: #publishers including

Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media

News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | News stories tagged with: #greater transparency #consumer brands #—bloomberg news #news corp