Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]

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Instapaper to Adopt Revamped Payment Sharing Service

Sustaining a publishing business on the Internet can be a tricky, as many readers expect content for free and adopt tools to strip out advertising. In an attempt... Continue reading at PC World

[ PC World | 2011-02-02 00:00:00 UTC ]
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