Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Other Publishing stories related to: 'Does Your News Media Company Really Know What “Audience” Means?'

Australian media companies join forces to appeal Rebel Wilson damages payout

News Corp Australia, Fairfax Media, Macquarie Media, the ABC and the Seven and Nine networks line up with publisher BauerMajor Australian media companies have lined up with the magazine publisher Bauer in its appeal against the record amount of damages awarded to actor Rebel Wilson last year.The... Continue reading at The Guardian

[ The Guardian | 2018-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #macquarie media #australian women

Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
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Facebook’s news feed change won’t help social media addiction | Eleni Stefanou

Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian

[ The Guardian | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model

Disney-Fox deal: what it means for the Murdochs and their media empire

Family retains control of Fox News and News Corp newspapers including the Sun, Times and Wall Street JournalRupert Murdoch has been giving particular attention to who takes over control of his media interests since 2014, when Lachlan returned to the family business a decade after leaving... Continue reading at The Guardian

[ The Guardian | 2017-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media empire #fox news #family business

Facebook's new media guidelines are focused on stopping fake news

Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget

[ Engadget | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential election #fake news

Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily roundup #keeping track #video ads #limited test #journal notes

When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing?

As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing

Judge gives News Corp a lesson in what confidential means in staff row

Supreme court justice criticises News Corp over tussle with rival. Plus the ABC’s misstep with chicken feet video, and the Daily Tele hits the dole queue againA supreme court justice has condemned the response of News Corp and Seven West Media to a female employee who quit News Life Media to... Continue reading at The Guardian

[ The Guardian | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine division

UK media chiefs called in by minister for talks on fake news

Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian

[ The Guardian | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #matt hancock #news organisations

Facebook Finally Admits It's A Giant Media Company—Almost

The social network has long resisted the "media" label. But with its new Journalism Project, it just took a big step in that direction. The social network has long resisted the "media" label. But with its new Journalism Project, it just took a big step in that... Continue reading at Fast Company

[ Fast Company | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism project #big step

Facebook hires former news anchor to help its relationships with media outlets

Facebook has hired former NBC and CNN anchor Campbell Brown to help with its ties to news outlets, which has been a point of friction. Brown will be the Menlo Park company’s head of news partnerships, she wrote in a Facebook post on Friday. “I will be working directly with our partners to help... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook post #media outlets #news outlets #news partnerships #working directly

Major Ad-Technology Company Bars Breitbart News for Hate Speech

AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age

[ Advertising Age | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hate speech #executive chairman

What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek

[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lets readers #issues surrounding

Is There Such Thing as a 'Men's Media Company' Anymore?

Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age

[ Advertising Age | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract readers #lenny letter

Why Don't More Women Run Media Companies?

The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age

[ Advertising Age | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst corp #bloomberg media #dow jones #forbes media #vox media #vice media #business insider

At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times square #media companies #market share #scott havens #bloomberg media #global head

Why Martha Stewart Doesn't Feel Sorry for Media Companies

Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #talk show #facebook live #magazine industry

Digital Media Companies Continue Slow March Toward TV

It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #vox media #recent interview

Guardian’s Katharine Viner: ‘Social media companies have become overwhelmingly powerful’

Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday

[ Digiday | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great news #news industry

Most of us rely on social media for news

In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews

[ Betanews | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital news #news media #social networks #primary source #annual report