DK pursues education market with Hilary Fine appointment

DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-10-14 04:44:13 UTC ]
News tagged with: #announced plans

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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction


Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house


A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir


Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Welbeck promotes Caulfield in string of appointments

Welbeck has announced Zoe Caulfield is being promoted to its international business development director in a string of appointments aiming to create the "best team in publishing". Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 19:10:17 UTC ]
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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher


How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | News stories tagged with: #ill effects


OUP to combine education divisions

Oxford University Press is merging its Asia Education and Oxford Education divisions into a single, global division, led by Oxford Education m.d. Fathima Dada. Continue reading at The Bookseller

[ The Bookseller | 2019-09-19 19:11:15 UTC ]
More news stories like this | News stories tagged with: #oxford education #oxford university press


Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media


DK to publish first LEGO book for adults

DK has announced its first LEGO wellness activity book for adults, which promises to help readers “practice mindfulness, explore creativity and unwind”. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 21:54:40 UTC ]
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Orion appoints Eribo and Coleman as non-fiction publishing directors

Orion has announced HarperCollins’ Vicky Eribo and Jamie Coleman from PRH Children’s are joining the firm as publishing directors to help grow its commercial non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2019-09-15 22:42:35 UTC ]
More news stories like this | News stories tagged with: #jamie coleman #vicky eribo #prh children #publishing directors #commercial non-fiction


Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments


Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share


Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers provide #digital era


Harris lined up for expert Q&A as Missingham revamps Lounge Marketing

Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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DK signs seven-minute workouts from YouTube fitness guru Wyndham-Read

DK has acquired The Seven-Minute Body Plan by personal trainer and YouTube star Lucy Wyndham-Read. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 10:46:04 UTC ]
More news stories like this | News stories tagged with: #personal trainer


TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with: #rolling stone #consumer technology #daily newsletter #climate crisis #public health #marie claire #associate publisher


Hilary Mantel's The Mirror & the Light cover revealed

The cover of Hilary Mantel’s eagerly-awaited final novel in her Thomas Cromwell trilogy, The Mirror & the Light, has been revealed featuring waves crashing through green swathes of forest-like greenery. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 02:52:28 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #eagerly-awaited final


Louise Adler appointed publisher-at-large at Hachette Australia

New role comes seven months after publisher’s controversial resignation from Melbourne University PublishingLouise Adler has been appointed to a new role at Hachette Australia, seven months after her controversial resignation from Melbourne University Publishing.Adler takes up the new role at... Continue reading at The Guardian

[ The Guardian | 2019-09-04 01:58:53 UTC ]
More news stories like this | News stories tagged with: #hachette australia #enid blyton #native tongue #real loss #australian publishing #hachette


Mark Searle leaves Quarto for DK

Mark Searle, publisher at Bright Press at The Quarto Group, will join DK as publishing director of licensing in November. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 02:29:25 UTC ]
More news stories like this | News stories tagged with: #publishing director #quarto