Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the market for the digital currency, which is supposed to be open, secure and seamless to access.A number of ad tech startups and established players are exploring how this blockchain technology could mesh with current ad tech infrastructure, helping with everything from fighting fraud to challenging the supremacy of Facebook and Google. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
News tagged with: #blockchain technology #digital publishers #digital currency #established players

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Stephen King to release audio digital story

Hodder & Stoughton will publish an original audio digital short story by bestselling author... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Libraries, Tech-Smart Authors, and the Coming Digital Apocalypse

Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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MAGAZINE ABCs: Soap titles sink in TV listings sector

The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
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Publishers need to expand digital backlist, says Bilbary founder

Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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All 30 McClatchy Properties Choose Digital Technology for Circulation

Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI&trade;) to implement DTI Circulati ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Free digital Joy of Sex from Octopus

Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller

[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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A quarter of Hive sales digital, says Gardners

Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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HC: digital 'at 20%' of UK revenues

HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Orion to publish R J Ellory digital exclusive

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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Now and Then Jumps into Digital Short Pool

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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Bertelsmann eyes India expansion

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[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Digital-only short story trails Fforde novel

Random House has released the first direct-to-digital fiction title by bestselling author Katie... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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GooReader: When you need Google Books to go

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[ Betanews | 2012-02-01 00:00:00 UTC ]
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January book spend falls as digital bites

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[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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Big names lose print traction in digital 2011

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[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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'Agile' publishing at Digital Book World

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[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Move to Digital: Lose Your Unwanted Books

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[ PC World | 2012-01-23 00:00:00 UTC ]
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