Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at 'Digiday'

[ Digiday | 2022-10-17 04:01:00 UTC ]
News tagged with: #digiday+ research #programmatic ads #publishers make

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Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Bowker: self-published ebooks 12% of sales

Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


Brazil’s Saraiva Launches Self-publishing Platform, Abril Acquires Xeriph

The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing platform


Facing Challenges, Mexico Commits to Digital Publishing Push

Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead


Why Aren’t More Mexican Children’s Books Making it to America?

Patricia van Rhijin, director at CIDCLI, discussed the problems getting Mexican children's books published in the US. American publishers are 'so square,' she says. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mexican children #american publishers


Apple Says Differences in Publisher Deals Belie E-Book Conspiracy Charges

Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
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Denmark's Kofod sells publishing house

Danish publisher Lindhardt and Ringhof has acquired Per Kofod Publishers after its founder... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation


June’s Top Reviews of Self-published Books from BlueInk Review

Self-published books receiving starred reviews from BlueInk this month include a novel about a wisecracking cat that investigates the death of its owner and a memoir of escaping Romania under Soviet rule. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blueink review #top reviews #self-published books


International Publishers Meet with Thai Prime Minister

A group of leading publishers and editors from around the world have met with the Thai Prime Minister, Yingluck Shinawatra, to discuss how a free press could be the cornerstone of a flourishing Thai democracy. Twenty-two publishers and editors eng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading publishers #free press


What the Toronto Star, Chicago Tribune and Other Media Companies Have Learned From Publishing eBooks

In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #ve learned #toronto star #chicago tribune #content companies


UK publishers report 'good business' at BEA

British publishers reported good business for the most part at Book Expo America, which concluded... Continue reading at The Bookseller

[ The Bookseller | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good business


Turkish publishers demand end to police violence

  The Turkish Publishers Association has called on the authorities to end the use of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #police violence


Amazon’s Huge London HQ Says “Publishing Revolves Around Us Now”

Amazon's massive new HQ in historic central London is nothing short of symbolic, and will overshadow neighboring Penguin, Faber, S&S UK, and Bloomsbury. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss uk


SYP to publish poet with terminal cancer

The Society of Young Publishers is to publish the poetry of a terminally ill teenager, raising... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terminal cancer #young publishers


Dedicated website launches for Amazon Publishing

Amazon has unveiled a dedicated website for its Amazon Publishing platform, www.apub.com. The... Continue reading at The Bookseller

[ The Bookseller | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #dedicated website


Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #cross-platform publishing #ebook revolution


NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Amazon's Kindle Worlds fan fiction publisher draws mixed reactions

Some see Amazon's Kindle Worlds fan fiction publishing platform as a great marketing move, while others are wary of Amazon's ownership of ideas. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-28 00:00:00 UTC ]
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Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users