Booksellers should not get distracted by consumer data, but focus on getting to know their customers in person, Waterstones managing director has told a meeting of international book magazines, hosted by The Bookseller last week. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
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During Independent Bookshop Week, author Clare Mackintosh pens a letter in praise of bookshops and booksellers. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 07:08:54 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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#digital publishing
The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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A 40-year-old independent bookshop in London has undergone a digital transformation after its owner signed up to a Google project which pairs young people with businesses. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 12:35:21 UTC ]
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Independent Bookshop Week is in full swing with events up and down the country as Booksellers Association research reveals 82% of indie booksellers had a different career prior to owning or working in their bookshop. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 02:50:48 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit. Continue reading at Media Week
[ Media Week | 2019-06-14 08:24:52 UTC ]
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As Elliott Advisors’ bid for B&N moves forward, publishers pin their hopes on incoming CEO James Daunt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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In a seismic shift for the book trade, Elliott Advisors (UK) Limited have entered into a definitive agreement to acquire Barnes & Noble in an all-cash transaction valued at approximately $683m (£537m), including the assumption of debt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-09 06:45:26 UTC ]
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James Daunt turned around the fortune of U.K. chain Waterstones and is embracing the opportunity to do the same Barnes & Noble. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-09 04:00:00 UTC ]
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In all the current adulation for James Daunt, current chief executive of Waterstones and incoming chief executive of Barnes & Noble, it is worth recalling that it was not always so. Continue reading at The Bookseller
[ The Bookseller | 2019-06-08 21:31:09 UTC ]
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James Daunt will split his time between London and New York after Waterstones' parent Elliott Advisors (UK) announced that it had agreed to acquire the giant US bookseller Barnes & Noble for $683m. Continue reading at The Bookseller
[ The Bookseller | 2019-06-08 16:19:54 UTC ]
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Elliott will pay some US$476 million for Barnes & Noble, having last year bought the UK's main chain Waterstones. James Daunt is to run both companies. The post Elliott Management Agrees to Buy Barnes & Noble, Daunt to Run Both B&N and Waterstones appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 12:22:03 UTC ]
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The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading at AdWeek
[ AdWeek | 2019-05-22 13:00:45 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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