Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
From cancelled books to ‘review bombing’, it might seem as though the website can make or break a career. But how influential is it really?Something dramatic happens on a social media platform every day. On Goodreads, the anachronistically designed website for logging, rating (out of five) and... Continue reading at The Guardian
[ The Guardian | 2024-02-17 09:00:10 UTC ]
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There has never been a commercial for cannabis during a Super Bowl telecast, and this year on CBS and TelevisaUnivision is no different. But in the San Francisco 49ers home market, Hearst Media has broken ground by running a cannabis advocacy ad in its Sunday Super Bowl... Continue reading at AdWeek
[ AdWeek | 2024-02-12 01:06:09 UTC ]
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Larry Hughes, who began his publishing career as an assistant editor at Pocket Books in 1949 and rose to become chairman of the Hearst Trade Book Group some 40 years later, died on November 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-11-02 09:10:33 UTC ]
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The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek
[ AdWeek | 2023-08-30 11:38:30 UTC ]
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With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Continue reading at Digiday
[ Digiday | 2023-08-28 04:01:00 UTC ]
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The former BBC war reporter, now special correspondent, on the terror of PTSD, his tips for living with it day to day, and the people and poets he admiresDuring a career spanning more than 30 years, BBC special correspondent Fergal Keane has covered brutal conflicts in South Africa, Rwanda and... Continue reading at The Guardian
[ The Guardian | 2023-08-06 08:30:06 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-07-26 10:26:04 UTC ]
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An April report by the UK-based publishing site, The Bookseller, showed that more than half of the debut authors they surveyed said the experience of publishing a book adversely affected their mental health. Further reporting from The Guardian reveals that (some) publishers have quickly... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 19:03:31 UTC ]
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After a survey revealed the stresses that authors face when placed in the spotlight for the first time, publishing houses and industry bodies have pledged extra training and pastoral careAuthor and publisher welfare has been a hot topic in the books industry of late. Publishing houses, trade... Continue reading at The Guardian
[ The Guardian | 2023-07-18 15:13:43 UTC ]
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Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York
[ Crains New York | 2023-05-15 12:45:00 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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Author Salman Rushdie among those angry after some passages relating to weight, gender, mental health and race were rewrittenCritics are accusing the British publisher of Roald Dahl’s classic children’s books of censorship after it removed colourful language from works such as Charlie and the... Continue reading at The Guardian
[ The Guardian | 2023-02-20 04:05:42 UTC ]
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The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week
[ Media Week | 2023-01-09 10:49:09 UTC ]
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Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and... Continue reading at AdWeek
[ AdWeek | 2022-12-06 12:42:46 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek
[ AdWeek | 2022-10-12 11:30:00 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday
[ Digiday | 2022-09-27 04:01:00 UTC ]
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