Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
If you have unprocessed trauma, $50,000, and a sense of adventure when it comes to your mental health, a new “wellness recovery program” created by Augusten Burroughs—author of the best-selling memoir Running With Scissors—may be right up your alley. The week-long program, called Focus-Directed... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-08 14:41:32 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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With a romance series, a memoir, and a picture book, the versatile author leverages social media to grow her fan base and interact with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post
[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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Among the most popular books in US public libraries between October and December 2021 were nonfiction about mental health. Continue reading at Book Riot
[ Book Riot | 2022-02-04 11:41:00 UTC ]
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I’ve been writing about mental health for years. Not as many as I’ve been living with my own clinical depression, but certainly for over a decade now. It has, until last year, been mainly in blog form—direct, first-hand accounts of my own experiences as a man with mental health issues. Continue reading at The Bookseller
[ The Bookseller | 2022-01-28 16:35:15 UTC ]
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A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-14 05:01:00 UTC ]
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TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. The post Spiking omicron cases spell delays for publishers’ January RTO plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-13 05:01:00 UTC ]
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Will Young has written an accessible A-Z guide on mental health, Be Yourself and Happier, for Ebury Spotlight. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 07:27:21 UTC ]
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Mirion Malle (This Is How I Disappear) and Sophie Yanow (The Contradictions) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The occasion was Malle’s second English-language release and first work of fiction, This Is How I... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-29 09:54:22 UTC ]
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New books by women writers of faith tackle racism, abortion, mental health, and other tough subjects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Hosted annually by the ECPA, 2021’s Art of Writing took place virtually from Sept. 30—Nov. 4 with webinars touching on the need for authentic representations of diverse people, the impacts of Covid-19 on writers, and other challenges within the Christian publishing industry today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-10 05:00:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Jessica Kingsley Publishers (JKP) is launching a new podcast supporting the mental health of children and teens called "Our Kids in Mind". Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 23:02:32 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Interviews Photo by Kari Gunter-Seymour / www.karigunterseymourpoet.com Kari Gunter-Seymour (b. 1955) is having a moment—soon to become two years of moments since she was appointed in June 2020 to a two-year term as the Poet Laureate of Ohio.... Continue reading at World Literature Today
[ World Literature Today | 2021-10-07 13:41:36 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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