Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that factors, among other things, product, people and philosophy. Spearheading that drive towards innovation at the Hearst Magazines brand is its editor-in-chief, Jessica Pels, who was promoted to that role in October 2018 after 10 months as the brand’s digital director. She was tapped by chief content officer, Kate Lewis, to accelerate the young women’s title into a multi-platform destination geared towards the next generation of readers. Over the years, Cosmo has made waves with some, and been applauded by others, for its edgy coverlines and articles that spoke to modern-thinking women about relationships, sex, fashion and beauty and just about everything else. And while it continues to carry that legacy today, the approach has changed. We wanted to learn more about that shift, and how Pels is reshaping the brand. Further, we wanted to get a better sense of what innovation means to her, as well as what it means for Cosmo and its readers. [caption id="attachment_180057" align="alignright" width="200"] Jessica Pels[/caption] Folio: Let’s start with your homepage. It has a much different feel than a lot of media brands. It’s organized more like a magazine or flipbook, and not a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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In a climate crisis that feels huge and hopeless, these eight books — essays, fiction, memoir and poetry on the wild — will help you focus on small things Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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Amazon has the company’s Kindle Kids e-reader on sale for 33 percent off right now. Its $80 price (usually $120) is nearly as low as it was on Prime Day, making it an ideal time to surprise your little one(s) with the gift of distraction-free reading. The device is an Engadget recommendation in... Continue reading at Engadget
[ Engadget | 2023-07-25 19:20:11 UTC ]
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HarperCollins Focus is launching HarperEnfoque. The new imprint, based in Nashville, will offer original works in Spanish as well as translations of bestselling English-language books, focused on "empowering lives and fostering change." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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The Boston-based publisher—the only organization in the U.S. that publishes its own books by blind authors for blind readers—has been leading the way in improving access in the book business for nearly a century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Names of some employees who have accepted the publisher's "voluntary separation offer" are beginning to come out—even as a letter from Penguin Random House CEO Nihar Malaviya confirmed that long-rumored layoffs have become a reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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The actress-turned-author aims to inspire people to embrace their identity as a source of strength in her forthcoming 'Our Otherness is Our Strength.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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The first three titles under the Focus Fiction imprint will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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The first three titles under the Focus Fiction label will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget
[ Engadget | 2023-06-12 10:55:39 UTC ]
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Thorndike Press is expanding its library of large-print titles with an eye to helping young readers develop and succeed. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-11 04:00:00 UTC ]
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At the 18th ITW Thriller Awards Banquet, held on June 4 in New York, International Thriller Writers' commitment to supporting diverse authors was addressed by a number of speakers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
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On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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The executive editor at Union Square & Co. looks to nurture the work of both debut and seasoned authors. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-16 04:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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