Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and performance. We wanted to understand if premium publisher content […] The post Context and environment are driving success for video pre-roll ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-02-17 02:00:00 UTC ]
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On International Women’s Day Kate Mosse, co-founder of the Women’s prize for fiction and bestselling author of Labyrinth, heralds a new honour Gloria Steinem said: “The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts... Continue reading at The Guardian
[ The Guardian | 2024-03-08 12:30:02 UTC ]
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The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget
[ Engadget | 2024-03-04 16:30:21 UTC ]
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Spotify has added another subscription option. This time around, it's offering a plan that has little to do with music. The Audiobooks Access Tier (which is US-only for now) offers 15 hours of audiobook listening each month for $10. You'll have access to Spotify's library of more than 200,000... Continue reading at Engadget
[ Engadget | 2024-03-01 18:08:29 UTC ]
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It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget
[ Engadget | 2024-03-01 17:00:14 UTC ]
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Ahead of Bologna Children's Book Fair, Italian publishers release statistics on the 2024 Frankfurt guest of honor's children's book sector. The post Children’s Books In Italy: Pre-Bologna Statistics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-28 20:31:11 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot
[ Book Riot | 2024-02-28 17:08:24 UTC ]
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A win for Paris booksellers, an adaptation of The Devil Wears Prada, and a reading list for fans of True Detective: Night Country. Continue reading at Book Riot
[ Book Riot | 2024-02-19 15:27:51 UTC ]
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Publisher tells investors profits will exceed expectations, attributing this to release of House of Flame and Shadow The publisher Bloomsbury has lifted its annual profit forecasts after the latest novel from the fantasy author Sarah J Maas topped bestseller lists across the world, aided by fans... Continue reading at The Guardian
[ The Guardian | 2024-02-14 13:36:52 UTC ]
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At this year's PubWest Conference, several publishing professionals noted ways they have found to amplify sales by partnering with more nontraditional book retailers, while for others, discussions of A.I. and the future of the industry remained front and center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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The illustrated book publisher will launch a new series of small-format titles, gift program, and book design prize, alongside unique branding, to commemorate its 75th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek
[ AdWeek | 2024-01-18 10:34:51 UTC ]
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Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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