Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while waiting for one of the few existing web pages to load.Those were perhaps innocent days. But then, as publishers started to realise the power of the internet, and the number of online users increased, the shift towards the digital era became inexorable. As a result, the available content grew exponentially, while people’s attitudes to content discovery radically changed. Related: The first ever banner ad: why did it work so well? Related: Brands should welcome entry of news publishers' into content marketing Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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As you may recall, back in January of 2022, after much speculation and an industrywide manhunt, a Tom Ripley-esque rights coordinator by the name of Filippo Bernardini was arrested at JFK airport for the extremely strange crime of impersonating literary agents and book publishers. Between 2016... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-13 17:20:57 UTC ]
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Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
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Sue Bradley on her conversation with the late Marni Hodgkin about the ‘malicious quality’ to Charlie and the Chocolate Factory and James and the Giant PeachRe the letters criticising Roald Dahl’s works (Roald Dahl’s mean and nasty books don’t deserve all this attention, 23 February), in an oral... Continue reading at The Guardian
[ The Guardian | 2023-03-01 17:24:42 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Following a rocky release, it looks like Overwatch 2 is starting to hit a stride. On Monday, Blizzard detailed all the content that’s coming with the game’s latest season, and there’s plenty here for fans to be excited about. To start, season three will introduce the franchise’s first crossover... Continue reading at Engadget
[ Engadget | 2023-02-06 20:45:42 UTC ]
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A Kenyan nonprofit is restoring iconic public libraries, leaving behind a segregated past and turning them into inclusive spaces. Continue reading at The New York Times
[ The New York Times | 2023-02-04 10:00:30 UTC ]
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There’s no denying that Colleen Hoover has had an incredible year. Still, despite the relentless appetite for her novels, it seems that the people do not, in fact, want a coloring book based on her number-one bestselling book It Ends With Us, which centers on an abusive relationship faced by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-12 17:27:54 UTC ]
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The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC
[ CBC | 2023-01-11 10:00:00 UTC ]
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One of the least expected announcements at The Game Award creator Mike Mignola and Dark Horse helped pen the story, and the cel-shaded look is more than a little reminiscent of what you saw on paper. b of Wyrd, a roguelite (read: purposefully brutal and repetitive) brawler that revolves around... Continue reading at Engadget
[ Engadget | 2022-12-09 01:42:13 UTC ]
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Back in August I wrote about Pavel Filatyev, an active-duty Russian soldier who posted online his 141-page account of the lead up to and taking of Kherson by Russian forces. With the help of Vladimir Osechkin, who runs Gulagu.net (an anti-corruption website whose name translates as “No to the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-08 15:42:53 UTC ]
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We spoke with Andrea Chambers, who heads the master’s degree program, about the tools publishing professionals need today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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After a planned strike for today was delayed until Thursday, both HC union members and management appear to be gearing up for what the union has termed "an open-ended" strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-07 05:00:00 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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The latest campaign from the delivery company revolves around a comic book starring four superpowered DoorDash delivery people, or “Dashers.” Continue reading at Advertising Age
[ Advertising Age | 2022-10-06 21:20:53 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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In her memoir, the activist tells her story — and warns that it's no sentimental tale. Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 10:00:13 UTC ]
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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The first in-person Heartland Fall Forum since 2019 will be used to mark the first decade of the partnership between the Great Lakes Independent Booksellers Association and the Midwest Independent Booksellers Association, which resulted in HFF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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