Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while waiting for one of the few existing web pages to load.Those were perhaps innocent days. But then, as publishers started to realise the power of the internet, and the number of online users increased, the shift towards the digital era became inexorable. As a result, the available content grew exponentially, while people’s attitudes to content discovery radically changed. Related: The first ever banner ad: why did it work so well? Related: Brands should welcome entry of news publishers' into content marketing Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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The milestone comes after a particularly turbulent period, when the publisher was put up for sale and bought by a private equity firm. Since then, investments have boosted morale and helped it grow. Continue reading at The New York Times
[ The New York Times | 2024-04-10 15:26:51 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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As the middle grade graphic novel category has grown in recent years, the number of graphic adaptations of middle grade books has exploded. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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As the middle grade graphic novel category has grown in recent years, the number of graphic adaptations of middle grade books has exploded. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 04:00:00 UTC ]
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Former 7.30 and Lateline host uses interview ahead of chair’s final day to argue ABC in danger of losing its way and drifting closer to commercial modelFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC is in... Continue reading at The Guardian
[ The Guardian | 2024-03-05 00:32:30 UTC ]
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During Winter Institute's closing keynote in Cincinnati, author and presidential historian Doris Kearns Goodwin praised indie booksellers and discussed her deeply personal new book, 'An Unfinished Love Story.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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A strong holiday shopping season, an improved fulfillment operation, and cost cuts including an estimated 27,000 layoffs resulted in a $30 billion profit for Amazon in 2023 following a loss of $2.7 billion in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget
[ Engadget | 2024-01-24 16:15:20 UTC ]
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In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
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During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
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Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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Boston University said Tuesday that its initial inquiry into the antiracist research center run by best-selling author and academic Ibram X Continue reading at ABC News
[ ABC News | 2023-11-07 17:58:34 UTC ]
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“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature
[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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Mind-body-spirit houses are adding titles for children centered on earth-based spirituality, magic, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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Novelist, playwright and screenwriter Marie Ndiaye has had the attention of the French literary world since she published her first novel, As to the Rich Future, at seventeen. Born in Pithiviers, the daughter of a French school teacher mother and a Senegalese father, she won the 2001 Prix Femina... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-24 08:20:28 UTC ]
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