Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while waiting for one of the few existing web pages to load.Those were perhaps innocent days. But then, as publishers started to realise the power of the internet, and the number of online users increased, the shift towards the digital era became inexorable. As a result, the available content grew exponentially, while people’s attitudes to content discovery radically changed. Related: The first ever banner ad: why did it work so well? Related: Brands should welcome entry of news publishers' into content marketing Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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To heal after an agonizing divorce, writer Florence Williams consulted researchers and communed with nature. Continue reading at The Washington Post
[ The Washington Post | 2022-03-11 13:00:37 UTC ]
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The novelist Kathryn Davis' memoir, 'Aurelia, Aurélia," is a Virginia Woolf-inspired whoosh of experiences in the aftermath of her husband's death. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-01 18:31:42 UTC ]
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Stewart O'Nan's “Ocean State” opens with a shocking line, but the novel feels allergic to its own suspense. Continue reading at The Washington Post
[ The Washington Post | 2022-03-01 15:35:08 UTC ]
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Author of Chocolat says she does not use words ‘accidentally’The bestselling author Joanne Harris has turned down a US book deal after the publishers demanded she take out an “f-bomb” from the novel.The Chocolat author, who lives near Huddersfield in West Yorkshire, tweeted on Saturday: “Today I... Continue reading at The Guardian
[ The Guardian | 2022-02-19 14:04:53 UTC ]
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When Dennis Johnson and Valerie Merians founded Melville House 20 years ago, they had no idea their small press would eventually become one of the country’s most respected independent publishers. Yet here they are. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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On February 2, 1922, Sylvia Beach, through her legendary bookstore and occasional imprint Shakespeare and Company, published James Joyce’s modernist novel, Ulysses, in its entirety for the very first time. (It was also Joyce’s 40th birthday.) Since then, it has been banned and celebrated,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-02 09:55:38 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Hachette UK is boosting its HR team with Kim Kidd (pictured) from the British Council joining as diversity and inclusion manager. Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 02:58:38 UTC ]
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Andrew Lipstein’s entertaining debut novel mines comedy from an aspiring author’s ethically questionable path to publication. Continue reading at The New York Times
[ The New York Times | 2022-01-19 10:00:00 UTC ]
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Rowan Lawton will take on the role of m.d. at the Soho Agency following Philippa Milnes-Smith’s decision to focus on her agenting role. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 02:02:50 UTC ]
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Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
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On Jan. 18, 1872, the first issue of 'The Weekly Trade Circular' was published. One year later the magazine was renamed 'The Publishers’ Weekly' (the article and the apostrophe were later dropped). Here's how we're celebrating 150 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Rob Moss has announced he will be stepping down from his role as m.d. at online bookseller Wordery. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 12:03:25 UTC ]
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Tanya Andrews has been appointed to the newly created role of Folio Academy manager for the Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 20:09:41 UTC ]
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‘What is the hope for gig workers who are underpaid and exploited? Cities, in a way. Cities can have a chance to intervene and actually get things done.’ In the Italian city of Bologna, bicycle couriers delivery bread, freshly baked at local bakeries, to nearby businesses every morning. The same... Continue reading at Fast Company
[ Fast Company | 2021-12-12 05:00:34 UTC ]
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Nancy Pearl, possibly America’s best-known librarian and recommender of books, shares her thoughts on choosing what to read, and when to stop reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-11-16 23:20:31 UTC ]
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This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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