Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while waiting for one of the few existing web pages to load.Those were perhaps innocent days. But then, as publishers started to realise the power of the internet, and the number of online users increased, the shift towards the digital era became inexorable. As a result, the available content grew exponentially, while people’s attitudes to content discovery radically changed. Related: The first ever banner ad: why did it work so well? Related: Brands should welcome entry of news publishers' into content marketing Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-18 00:00:00 UTC ]
Comedian and musician to play loudmouth cocktail pianist in pilot for 88 Keys, which will also star Fonejacker's Kayvan NovakComedian and musician Tim Minchin will star in his first sitcom as a loudmouth cocktail pianist in 88 Keys for the BBC.Minchin will co-star with Fonejacker's Kayvan Novak... Continue reading at The Guardian
[ The Guardian | 2013-11-29 00:00:00 UTC ]
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Broadcaster finds some solace after losing live games, as BT Sport and News UK strike deal for internet and mobile clip rightsITV has secured the TV rights to highlights of Uefa Champions League and Europa matches, weeks after losing the live rights to BT Sport.Separately, BT Sport and Sun... Continue reading at The Guardian
[ The Guardian | 2013-11-22 00:00:00 UTC ]
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Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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Newspaper executives from five countries were elected Sunday to the Board of the World Association of Newspapers and News Publishers (WAN-IFRA) during the organization's Annual General Meeting in Berlin, Germany. The WAN-IFRA Annual General Meet ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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Singapore Press Holdings (Singapore), ABP (India), and Al Nisr Publishing (UAE) were among the winners of the 12th annual Asian Media Awards presented in a gala ceremony in Bangalore (India) by the World Association of Newspapers and News Publishers ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-13 00:00:00 UTC ]
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A bill broadening protections for news publishers was approved by the Bundestag, but critics said the measure did not go far enough. Continue reading at The New York Times
[ The New York Times | 2013-03-02 00:00:00 UTC ]
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The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World
[ PC World | 2012-08-29 00:00:00 UTC ]
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Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
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When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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The change has come more slowly to books than it came to music or to business correspondence, but by now it feels inevitable. The digital era is upon us. The Twilights and Freedoms of 2025 will be consumed primarily as ebooks. In many ways, this is good news. Books will become cheaper and more... Continue reading at Slate
[ Slate | 2012-05-08 00:00:00 UTC ]
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The parties in Germany's ruling coalition have proposed a new protective copyright law for news publishers to ensure they are compensated by "commercial traders" that use pieces of their copyrighted content online, according to an automat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week
[ Media Week | 2012-02-20 00:00:00 UTC ]
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Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 20/04/2011 - 09:22 Editis has sold its Brussels-based educational, scientific and academic publishing subsidiary Groupe De Boeck to Ergon Capital Partners III SA for an undisclosed sum. The sale will enable Frances second largest publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Childrens Story Publishers spotted the mistake after its... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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