Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]

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Oldie launches Soho Literary Festival

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:49 The Oldie magazine team is launching a new literary festival, based in London's Soho, with authors including Man Booker-winner Howard Jacobson and Michael Morpurgo set to appear. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Penguin and Sainsbury's launch bookclub site

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 09:44 Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July. The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dawn french #lesley pearse #including titles #21st july #book club


Google Highlights Individual Content Creators

In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search results #digital content


Walker Books launches prize in tribute to late founder

Written By: Caroline Horn Publication Date: Fri, 01/07/2011 - 09:00 Walker Books has launched an award for new illustration to help mark the 20th anniversary of the death of the company's founder, Sebastian Walker. The Sebastian Walker Award will be run in collaboration with the MA course in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Moffly Media To Launch New Regional Title

Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Report: 138 Mags Launch, 74 Titles Fold in First Half 2011

As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #economic recession


Macmillan to launch competition with "Daybreak"

Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 09:27 Macmillan Children's Books is launching a national competition with ITV1's breakfast show, "Daybreak". read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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The Atlantic Launches TheAtlanticCities.com

The Atlantic announces its expanded digital presence with TheAtlanticCities.com, headed by newly appointed senior editor Richard Florida, to be launched in September. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Women's Insitute launch libraries campaign

Written By: Graeme Neill Publication Date: Tue, 28/06/2011 - 09:53 The Women's Institute has launched a Love Your Libraries campaign following a vote to support the beleaguered sector at its recent annual general meeting. It is urging members to sign up to their local library and write to... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local library #urging members #libraries campaign


Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #related titles #marketing strategy #physical presence #book marketing


Pan Mac launches Compass for digital backlist

Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital pricing #rights holders #digital editions #digital backlist


Electronic gift cards to launch in Ireland this week

Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after “a great deal of interest” in the system following its launch... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #positive response #press advertising #great deal


David Roche launches new business

Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller

[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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The secrets of Y-Service to Aurum Press

Publication Date: Thu, 23/06/2011 - 05:28 Aurum Press has bought a biography about the service that monitored and intercepted the German military's radio traffic during the Second World War. Publisher Graham Coster bought world English language rights to The Secret Listeners by Sinclair McKay... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #secret life #bletchley park #fox mason #ben mason #world war


Vintage Publishing launches Nigella ebooks

Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Vintage Launches Crime Fan Site, 'The Weekly Lizard'

Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
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Waterstone's launches book club with Grazia

Written By: Lisa Campbell Publication Date: Tue, 21/06/2011 - 08:46 Waterstone's has joined forces with Grazia magazine to launch a book club featuring 10 titles. One Grazia Book Club title will feature in the magazine every week from the next issue, allowing readers to claim 50% off the... Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #orange prize #selected titles #allowing readers #joined forces #grazia magazine


The Bookseller Group launches consumer title

Written By: Neill Denny Publication Date: Fri, 17/06/2011 - 08:18 We Love This Book, The Bookseller's sister consumer magazine and website, launches next week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Financial Times Sees 100,000 Downloads In Week After HTML Launch

Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #web browser #allowing users


Google Launches Affiliate Program for EBooks

Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World

[ PC World | 2011-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #promote titles #web publishers #affiliate program