Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands -- is a sea change at Conde Nast. It has so far kept editors at arm's length from advertising content even as competitors like Hearst and Refinery29 have put editorial to work for brands.Last year, the company's former editorial director, Tom Wallace, drafted an internal document -- which one editor called a Magna Carta" -- about the company's approach to native ads. The document said neither editors nor magazine's logos can appear in native ads. It did not specifically prohibit editors from working in some capacity with advertisers. (Mr. Wallace left the company over the summer.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
News tagged with: #sea change #advertising content #tom wallace #editor called #magna carta #native ads

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Time Inc. Shakeup: Editors to Report to Business Side, Editor-in-Chief Martha Nelson Exits

Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Advertising Age

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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Condé Nast Publisher Moves: Kremins to Condé Nast Traveler, Myers to Brides, Bloom to Lucky

This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
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World Literature Today Announces 2024 Student Translation Prize Winners, by the Editors of WLT

World Literature Today Announces 2024 Student Translation Prize Winners, by the Editors of WLT News and Events [email protected] Tue, 05/14/2024 - 16:27 Lucy Coleman and Madeline Jones, winners of the 2024 Student Translation PrizesWorld Literature... Continue reading at World Literature Today

[ World Literature Today | 2024-05-14 21:27:38 UTC ]
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Longtime Condé Nast Chief Revenue Officer Steps Down

Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek

[ AdWeek | 2024-05-14 17:00:24 UTC ]
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From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek

[ AdWeek | 2024-05-03 18:16:20 UTC ]
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It’s the last Free Comic Book Day at the place where it was created

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[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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Latasha Morrison: 'God Created Diversity'

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[ Publishers Weekly | 2024-05-01 04:00:00 UTC ]
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At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

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[ AdWeek | 2024-04-30 18:00:00 UTC ]
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Doris Kearns Goodwin and husband Dick Goodwin lived, observed, created and chronicled the 1960s

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[ Los Angeles Times | 2024-04-24 10:00:41 UTC ]
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Invitation to Participate in WLT’s 2024 Readership Survey, by The Editors of WLT

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[ World Literature Today | 2024-04-12 21:29:26 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT

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[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

Sybil Steinberg, a lifelong lover of literature and a 'Publishers Weekly' editor for 25 years, died on March 17. She was 90. Steinberg served as editor of the magazine's Reviews and Author Interview departments until her retirement in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Steam defined the modern video game industry

Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget

[ Engadget | 2024-03-04 16:30:21 UTC ]
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Streaming video changed the internet forever

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[ Engadget | 2024-03-01 17:00:14 UTC ]
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Video from Glasgow AI Disaster is the Best Wonka Movie Since Gene Wilder’s

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Marc Jaffe, Editor Whose Work Spanned Nearly a Century, Dies at 102

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[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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