Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign implementation by automating how creative is matched with media space. This includes... Continue reading at 'AdWeek'
[ AdWeek | 2019-05-22 13:00:45 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 14/07/2011 - 15:02 Pan Macmillan has bought world rights in a novel discovered in the slush pile of Luigi Bonomi Associates. Publishing director Wayne Brookes bought rights to The Lost Library and a second book by AM Blake from Thomas Stofer. The... Continue reading at The Bookseller
[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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#slush pile
#pan macmillan
Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
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#big change
Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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#digital platform
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Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 09:04 Bloomsbury has bought academic publisher Continuum in a deal worth £20.1m. The publisher described the buy, its sixth in the academic and professional field during the past five years, as "transformational" and said it would... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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#improve sales
#marketing team
Sheila C. Bair, who ended a tumultuous five-year term as chairwoman of the Federal Deposit Insurance Corporation this month, has landed a book deal to give her inside account of the financial crisis. Continue reading at The New York Times
[ The New York Times | 2011-07-11 00:00:00 UTC ]
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#write book
#financial crisis
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Written By: Charlotte Williams Publication Date: Mon, 11/07/2011 - 16:02 Quadrille has acquired a fourth book in its New Voices in Food series, written by food blogger Niamh Shields. Editorial director Anne Furniss bought world rights to Comfort and Spice through agent Clare Hulton. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Unit sales of print books sold through outlets measured by Nielsen BookScan fell 10.2%, to 307.1 million, in the first six months of 2011 ended July 3. The decline comes as no surprise as ebook sales continued to eat into sales of physical books, and the weak economy limited consumer purchases... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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#physical books
Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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#digital publishers
Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:50 Mills & Boon is adding to its team in the UK, recruiting for four new positions across its digital and marketing departments. The publisher, based in Richmond, has already appointed a new web executive and digital... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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#marketing departments
A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times
[ The New York Times | 2011-07-07 00:00:00 UTC ]
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Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Amazon is making a move to become even more international. The online bookseller has just acquired the Book Depository International, a U.K. bookseller that distinguishes itself as being home to "the largest range of titles in the world." The terms of the deal have not yet been released, but the... Continue reading at AdWeek
[ AdWeek | 2011-07-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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#online business
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Written By: Michael Fitzpatrick Publication Date: Mon, 04/07/2011 - 14:48 South Korea, the worlds most wired nation, has announced it expects to replace all paper text books with electronic tablets at its state run schools by 2015. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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#media decoder
Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 14:20 The O'Brien Press has bought rights to a memoir by "X Factor" contender Mary Byrne. Managing director Ivan O'Brien bought world rights from Will Talbot, at Modest Management. The book, This is My Life, will be published in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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#bought rights
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The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times
[ The New York Times | 2011-06-29 00:00:00 UTC ]
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