Columbus Dispatch Captures Audience Information, Ad Revenue

The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications.   Publishers such as us – The Columbus Dispatch & ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]

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All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook

Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday

[ Digiday | 2017-01-11 00:00:00 UTC ]
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The Top 10 Library Stories of 2016

PW takes a look back at some of the library stories that captivated the publishing world in 2016, and what they portend for 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal

The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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Ilex joins the dots

Ilex Press, part of Octopus, will publish Superstars of YouTube: The 100% Unofficial Dot-to-Dot Book by Abi Daker in October 2016, featuring famous vloggers such as Zoella, Alfie Deyes and Dan and Phil. World rights are available. Zara Larcombe of Ilex said: “The popularity of YouTubers has... Continue reading at The Bookseller

[ The Bookseller | 2016-04-14 00:00:00 UTC ]
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Illustration to Thrillers, Fiction and Nonfiction: International Titles on Offer at London 2016

We asked a few publishers which international titles they are especially excited to present to the publishing world at the London Book Fair this spring. The post Illustration to Thrillers, Fiction and Nonfiction: International Titles on Offer at London 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian

[ The Guardian | 2016-04-03 00:00:00 UTC ]
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The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
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News Corp. Plummets as Profit Trails Estimates on Ad Revenue

Shares of News Corp., controlled by billionaire Rupert Murdoch, had a record decline after the publisher of the Wall Street Journal and New York Post reported fiscal second-quarter profit that missed analysts' estimates.Earnings, excluding some items, were 20 cents a share in the period ended... Continue reading at Advertising Age

[ Advertising Age | 2016-02-06 00:00:00 UTC ]
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Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday

[ Digiday | 2015-12-10 00:00:00 UTC ]
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ALA Midwinter 2016 Preview: We Need to Talk About Reference

We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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PW's Top 10 Library Stories of 2015

We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Conde Nast Closes Details Magazine

Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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An Upstate Press Finds a Potential Local Hit in France

Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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At Frankfurt, It’s Time for the Superheroes of Publishing to Rise

Ahead of the Frankfurt Book Fair, Ed Nawotka reflects on the up-and-coming stars, those in the spotlight and behind the scenes, of the publishing world. The post At Frankfurt, It’s Time for the Superheroes of Publishing to Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Frankfurt Book Fair 2015: At Opening, Salman Defends Free Speech

Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Last chance to book children’s conference tickets

The children’s publishing world has only 24 hours left to book tickets to this year’s Bookseller children’s conference, which is taking place next Tuesday (29th September). The day, themed around the idea of growing the children’s market by invention and reinvention, covers four key areas:... Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Johnston Press claims trading up despite slump in ad revenue

Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian

[ The Guardian | 2015-08-11 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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