The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Two graphic novels by Steve Sheinkin and former 'Village Voice' cartoonist Stan Mack each took the publishing world by surprise after becoming bestsellers for Jewish Lights recently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at Advertising Age
[ Advertising Age | 2015-07-15 00:00:00 UTC ]
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The e-commerce site is 20 years old this week. So what influence has it really had on the retail and internet industries?It was originally billed as “Earth’s Biggest Bookstore” and featured over one million titles. Twenty years later it boasts over 270m active accounts and claims to have more... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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Author Lucy Beresford is launching an initiative to create a library at one of the London shelters for domestic violence charity Refuge. Beresford said: “I'm launching an initiative called Refuge for Books, asking all my friends in the publishing world to send me a copy of a book for Refuge.... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at Advertising Age
[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age
[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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The U.K. lifestyle publisher talked to us about coloring books for adults, when the paleo diet will have its moment across the pond and what she believes is the 'holy grail' of self-help books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian
[ The Guardian | 2015-03-22 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2014, and what they portend for 2015 Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-06 00:00:00 UTC ]
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Thanks to digital, news publishers thought they could build a direct relationship with their customers. Recent deals signal the opposite. Two recent deals between media and technology companies struck me as a new trend in the distributio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-01 00:00:00 UTC ]
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Along with Brian Murray, PW's Publishing Person of the Year, we honor these notable people who changed the publishing world in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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In a rare move for the publishing world, Land Rover has sponsored "An Ice Cream War" novelist William Boyd's new short fiction and turned it in into a gorgeous interactive campaign. The post Land Rover commissions novelist William Boyd’s latest appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-13 00:00:00 UTC ]
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