Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian
[ The Guardian | 2023-08-02 11:00:02 UTC ]
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The Oscar-nominated actor’s new memoir is at once a Hollywood air kiss and a moving tribute to a happy marriage that ended too soon. Continue reading at The New York Times
[ The New York Times | 2023-08-01 09:01:10 UTC ]
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Defamation trial hears Mark Willacy criticised ‘Murdoch’s people’ in email to confidential source after Daily Telegraph questioned reports on ex-commandoFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-08-01 05:44:11 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-07-31 17:44:06 UTC ]
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Sixty-nine (nice, but in Elvish) years ago this week, the godfather of high fantasy, John Ronald Reuel Tolkien, published the first novel in a proposed thee-volume epic “largely concerned with hobbits.” The Fellowship of the Ring has, in the decades since publication, shifted over 150 million... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-28 16:55:39 UTC ]
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Colson Whitehead’s Crook Manifesto, Patrick deWitt’s The Librarianist, and Silvia Moreno-Garcia’s Silver Nitrate all feature among the best reviewed fiction titles of the month. Brought to you by Book Marks, Lit Hub’s “Rotten Tomatoes for books.” * Fiction 1. Crook Manifesto by Colson Whitehead... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-28 09:07:50 UTC ]
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Laura Cumming’s Thunderclap, Kate Zambreno’s The Light Room, and John McPhee’s Tabula Rasa all feature among the best reviewed nonfiction titles of the month. Brought to you by Book Marks, Lit Hub’s “Rotten Tomatoes for books.” * 1. Thunderclap: A Memoir of Art and Life & Sudden Death by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-28 09:00:49 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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Jeff Trexler, interim director of the Comic Book Legal Defense Fund, told PW that the book bans happening across the country were a topic of much conversation at San Diego Comic-Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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These days, if you use your book review to call an author a pervert and instruct him to abandon writing for the sake of public morality, most reputable editors will palm you a paltry kill fee and mothball your screed. Not so, it would seem, in 1890. Here’s how an outraged book critic for The […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-24 18:10:37 UTC ]
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Henry Bean’s first novel, reissued as “The Nenoquich,” follows a young writer in Berkeley through a transformative affair. Continue reading at The New York Times
[ The New York Times | 2023-07-20 09:00:24 UTC ]
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IPG CEO Joe Matthews told PW the company remains committed to its 50-year-old publishing programs but that "the current market" required adjustments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Kate Flannery’s “Strip Tees” is a racy, thoughtful memoir of her tenure during the rise and fall of the controversial retail company. Continue reading at The New York Times
[ The New York Times | 2023-07-14 09:00:33 UTC ]
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This Kobo Plus review weighs the pros and cons of the current best alternative to Kindle Unlimited. Continue reading at Book Riot
[ Book Riot | 2023-07-11 10:32:00 UTC ]
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In her memoir “Thunderclap,” the British art critic Laura Cumming explores her passion for the virtuosic images of everyday life by painters from Dutch art’s golden age. Continue reading at The New York Times
[ The New York Times | 2023-07-09 09:00:19 UTC ]
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The pseudonymous South Korean author’s first novel to be translated into English pits a multinational conglomerate against life on earth. Continue reading at The New York Times
[ The New York Times | 2023-07-09 09:00:12 UTC ]
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Beth Nguyen left Vietnam and her biological mother when she was a baby. Her memoir “Owner of a Lonely Heart” examines the ripple effect of those departures. Continue reading at The New York Times
[ The New York Times | 2023-07-01 09:03:10 UTC ]
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For the past few years, Samsung's Galaxy Z Fold line has been the undisputed champion of big flexible phones. But it holds that title almost by default thanks to a lack of real contenders — especially outside of China. But with the Pixel Fold, Google has created a legitimate challenger with an... Continue reading at Engadget
[ Engadget | 2023-06-26 17:00:03 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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Sound too good to be true? Well I have news for you, dear aspiring writer, you can get yourself a phone call or a manuscript critique from a fancy literary agent by bidding at this year’s Literary Agents of Change Auction. The LAOC is an organization that believes that advancing the publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-15 17:12:39 UTC ]
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