Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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“We are thrilled to announce that The Paris Review has won a 2023 Whiting Literary Magazine Prize.” Continue reading at The Paris Review
[ The Paris Review | 2023-09-13 14:10:36 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The new cookbook from Bricia Lopez approaches Mexican cuisine with a festive, LA vibe. The recipes, which heavily feature open-flame cooking, are universally delicious. Continue reading at Wired
[ Wired | 2023-09-06 13:00:00 UTC ]
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Oksana Vasyakina’s first novel is a family history and a reflection on womanhood. Continue reading at The New York Times
[ The New York Times | 2023-09-05 09:00:20 UTC ]
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Bestselling author Sarah Young, whose 2004 title 'Jesus Calling' is one of the most successful devotionals of all time, died on September 1. She was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-02 04:00:00 UTC ]
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At a glanceExpert's Rating ProsHefty performance for a 14-inch deviceCrisp oled displayTop-notch keyboard and mouse padSturdy, durable chassisConsCan get hot to play onSome fiddling with settingsOur VerdictIf you’re looking for serious power in a tiny package, the Asus Zenbook 14 Pro OLED... Continue reading at PC World
[ PC World | 2023-08-31 10:30:00 UTC ]
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Sarah Young, author of ‘Jesus Calling—’one of the most successful devotionals of all time—is experiencing a health crisis, as confirmed by her publisher, Thomas Nelson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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In 1966, after more than a quarter century in obscurity, the Dominica-born British author Jean Rhys published what is now considered to be her masterpiece. Wide Sargasso Sea is an astonishing, hallucinatory fantasy about the early life, and eventual psychological disintegration, of the first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-24 12:59:00 UTC ]
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Rabbi Donniel Hartman urges Jews to forge a connection between themselves and 3,000 years of Jewish life in his new book, Who Are the Jews—and Who Can We Become?. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Naomi Duguid’s The Miracle of Salt is a magnificent single-ingredient trip around the world. Continue reading at Wired
[ Wired | 2023-08-22 13:00:00 UTC ]
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Are you a fantasy mega-fan? Well, let's put it to the test: Can you guess these fantasy books based only on their 1-star reviews? Continue reading at Book Riot
[ Book Riot | 2023-08-21 10:35:00 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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Kate Winkler Dawson’s audiobook original reveals the origins of a society of occult-obsessed supernaturalists that included Dickens, Doyle, Yeats and more. Continue reading at The New York Times
[ The New York Times | 2023-08-18 09:00:23 UTC ]
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Fight Club, Chuck Palahniuk’s era-defining debut novel about a load of disaffected men beating the bejesus out of each other in order to feel alive, was first published twenty-seven years ago today. The book rapidly gained a cult following, was adapted into one of the most iconic movies of the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-17 15:30:58 UTC ]
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An open letter signed by more than 50 authors including Zadie Smith, Ali Smith and Katherine Rundell calls for investment firm Baillie Gifford to be dropped as main sponsor for 2024Authors including Zadie Smith, Ali Smith and Katherine Rundell have called on the Edinburgh International book... Continue reading at The Guardian
[ The Guardian | 2023-08-11 12:45:25 UTC ]
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In 2019, Samsung released the original Galaxy Fold, the first phone with a flexible display (not counting pretenders like the Royole Flexpai). And even though it had more than its fair share of flaws, you could see its potential. Over the next couple of years, Samsung refined its flagship... Continue reading at Engadget
[ Engadget | 2023-08-09 14:00:02 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-08-04 16:46:51 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian
[ The Guardian | 2023-08-02 11:00:02 UTC ]
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The Oscar-nominated actor’s new memoir is at once a Hollywood air kiss and a moving tribute to a happy marriage that ended too soon. Continue reading at The New York Times
[ The New York Times | 2023-08-01 09:01:10 UTC ]
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